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2006 US Online Travel Process Report
Prophis Research and Consulting Inc. , March 2007, Pages: 33
This report outlines original and proprietary research undertaken by us, which was conducted in order to better understand how travelers are adopting and adapting use of the Internet in making travel decisions and purchase.
This report looks in depth at awareness, visitation, and purchase for 28 internet travel service providers in the full-service, meta-search, and airlines categories. Special attention is given to the methods that travelers use to expand their travel search activities, on strategies providers can adopt to better compete in price and non-price bases, and advice is given for how relatively unknown travel providers can succeed against better known competition.
The survey is based on a sample of 770 US adults randomly chosen from our consumer panel of US adults with Internet access. It was conducted in September 2006. Where necessary, survey data were weighted to match the age and gender breakdown of the US population with Internet access.
This report is an invaluable tool-box of findings and insights that provides travel industry marketers and managers actionable background information about the steps that US adults take from information gathering through to purchase decisions regarding personal travel over the Internet.
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