This report outlines original and proprietary research undertaken by us, which was conducted in order to better understand how consumers are adopting and adapting use of the Internet in photo finishing decisions and purchase. The research covered a variety of topics such as customer satisfaction regarding photo finishing, detailed information about the usage of equipment, and an detailed analysis of different service providers.
The survey obtained completions from 990 US adults randomly chosen from our consumer panel of US adults with Internet access. It was conducted in February 2007. Where necessary, survey data were weighted to match the age and gender breakdown of the US population with Internet access.
This report is intended to provide marketers and managers active in the industry more actionable and relevant information to both market and manage photo services more effectively. It provides both a wealth of findings as well as insightful interpretive analysis. It lays out findings in a way that empowers readers to interpret and draw their own conclusions and develop their own strategies. As such, it is intended to be a valuable tool to both decision-makers and their advisers.
Based on a February 2007 survey of US adults, this report is an invaluable tool-box of findings and insights that provides ePhoto industry marketers and managers actionable practical and strategic information to both market and manage ePhoto services on the Internet for competitive advantage.
