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2007 US ePhoto Finishing Report


Description: This report outlines original and proprietary research undertaken by us, which was conducted in order to better understand how consumers are adopting and adapting use of the Internet in photo finishing decisions and purchase. The research covered a variety of topics such as customer satisfaction regarding photo finishing, detailed information about the usage of equipment, and an detailed analysis of different service providers.

The survey obtained completions from 990 US adults randomly chosen from our consumer panel of US adults with Internet access. It was conducted in February 2007. Where necessary, survey data were weighted to match the age and gender breakdown of the US population with Internet access.

This report is intended to provide marketers and managers active in the industry more actionable and relevant information to both market and manage photo services more effectively. It provides both a wealth of findings as well as insightful interpretive analysis. It lays out findings in a way that empowers readers to interpret and draw their own conclusions and develop their own strategies. As such, it is intended to be a valuable tool to both decision-makers and their advisers.

Based on a February 2007 survey of US adults, this report is an invaluable tool-box of findings and insights that provides ePhoto industry marketers and managers actionable practical and strategic information to both market and manage ePhoto services on the Internet for competitive advantage.


Contents: 1 Introduction

2 US Adult Internet Population and Digital Camera Use
2.1 Camera Equipment
2.2 Digital Camera Image Quality (Image Megapixel Size)

3 Photo Printing
3.1 Overview of Photo Finishing Providers by Print Method Category
3.1.1 Self-Print (Home/Office)
3.1.2 Internet-only Photo Finishing Provider
3.1.3 Retailer via Internet
3.1.4 Retailer In-Person
3.1.5 Self-Service Kiosk
3.2 Most Important Aspects with Respect to Photo Printing
3.3 Overall Customer Satisfaction with Currently Used Method of Photo Finishing
3.4 Aspects Customers Would Like to be Improved with Respect to Photo Finishing
3.5 Demographic Profile of Customers Using Different Methods of Photo Printing

Figure Index
Figure 1: Brand of digital cameras typically used by US adults. Findings based on February 2007 survey of US adults with Internet access who have used a digital camera or used computer or an Internet service to process photos in past 12 months, n=686.
Figure 2: Image megapixels of digital cameras typically used by US adults. Findings based on February 2007 survey of US adults with Internet access who have used a digital camera or used computer or an Internet service to process photos in past 12 months, n=686.
Figure 3: Typical method of getting photos printed by US adults with Internet access. Findings based on February 2007 survey of US adults with Internet access who have used a digital camera or used computer or an Internet service to process photos in past 12 months, n=686.
Figure 4: Brand of printer that was used in past 12 months to print photos. Findings based on February 2007 survey of US adults who typically print their photos for themselves at home or in the office, n=359.
Figure 5: Type of printer that was used in past 12 months by US adults with Internet access. Findings based on February 2007 survey of US adults who typically print their photos at home, n=359.
Figure 6: Internet-only photo-finishing service provider that was used in past 12 months by US adults with Internet access. Findings based on February 2007 survey of US adults who typically use this method to receive their photo prints, n=51.
Figure 7: Photo finishing retailer by Internet supplier that was used in past 12 months by US adults with Internet access. Findings based on February 2007 survey of US adults who typically use this method to receive their photo prints after sending them over the Internet, n=51.
Figure 8: Photo finishing retailer in-person supplier that was used in past 12 months by US adults with Internet access. Findings based on February 2007 survey of US adults who typically use this method to receive their photo prints after bringing their camera or CD with photos to a local retail store, n=128.
Figure 9: Self-service kiosk supplier that was used in past 12 months by US adults with Internet access. Findings based on February 2007 survey of US adults who typically use this method to get their photo prints, n=68.
Figure 10: Most important aspects regarding photo finishing for US adults with Internet access. Findings based on February 2007 survey of US adults with Internet access who have used a digital camera or used computer or an Internet service to process photos in past 12 months, n=667.
Figure 11: Most important aspects for obtaining photo finishing services by different methods used typically . Findings based on February 2007 survey of US adults with Internet access who obtained photo prints in past 12 months, n=667.
Figure 12: Overall satisfaction with current method typically used to obtain photo prints. Findings based on February 2007 survey of US adults with Internet access who obtained photo prints in past 12 months, n=686.
Figure 13: Overall satisfaction with current method used for photo finishing. Findings based on February 2007 survey of US adults with Internet access who obtained photo prints in past 12 months, n=656.
Figure 14: Mean satisfaction scores for current method used for photo finishing. Findings based on February 2007 survey of US adults with Internet access who obtained photo prints in past 12 months, n=647.
Figure 15: Aspects and features of the current methods used for photo finishing that were liked best. Findings based on February 2007 survey of US adults who used a digital camera to take photos and obtain photo prints in past 12 months, n=666.
Figure 16: Aspects and features that were liked best by different methods used for photo finishing. Findings based on February 2007 survey of US adults who used a digital camera to take photos and obtain photo prints in past 12 months, n=666.
Figure 17: Aspects and features of the current method used to obtain photo prints that need to be improved. Findings based on February 2007 survey of US adults who used a digital camera to take photos and obtain photo prints in past 12 months, n=657.
Figure 18: Aspects and features customers want improved by different methods used for photo finishing. Findings based on February 2007 survey of US adults who used a digital camera to take photos and obtain photo prints in past 12 months, n=657.
Figure 19: Usage of different ways of getting photos printed by age-group of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.
Figure 20: Usage of different ways of getting photos printed by number of people who normally reside in household of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.
Figure 21: Usage of different ways of getting photos printed by household's annual income before taxes of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.
Figure 22: Usage of different ways of getting photos printed by level of formal education of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.
Figure 23: Usage of different ways of getting photos printed by current employment status of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.
Figure 24: Usage of different ways of getting photos printed by gender of US adults. Findings based on February 2007 survey of US adults who used different methods to get photo prints in past 12 months, n=686.


Companies Mentioned - Kodak - Canon - Sony - Hewlett-Packard - Olympus - Fujifilm - Nikon - Panasonic - Samsung, Casio - Konica - Minolta - Pentax - Toshiba - Epson - Lexmark - Dell - Snapfish.com - Shutterfly.com - Yorkphoto.com - Ofoto.com - DptPhotoPro.com - Winkflash.com - Kodakgallery.com - Yahoo! Photos - Walgreens - Walmart - Costco - Target - CVS/pharmacy - Sam's Club


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