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Strategies Adopted by the Four Leading LCD TV Makers in China Hisense, Skyworth, TCL, Xoceco Product Image

Strategies Adopted by the Four Leading LCD TV Makers in China Hisense, Skyworth, TCL, Xoceco

  • ID: 451706
  • March 2007
  • Region: Asia, China
  • 23 Pages
  • Market Intelligence & Consulting Institute (MIC)

As global investment in the next-generation of LCD panels continues, LCD TVs are becoming larger and their cost per unit is decreasing. These factors will make LCD TVs one of the main digital television products of the future. Although Chinese TV manufacturers lead the CRT TV market, CRT TV price wars and increases in demand for LCD TVs have forced China's TV manufacturers to enter into the LCD TV market. Hisense, Skyworth, TCL and Xoceco are China's leading LCD TV makers. Domestic demand within China for their products is already higher than the demand for the products of major international vendors such as Sharp and Philips. This report will analyze the LCD TV strategies of Hisense, Skyworth, TCL, and Xoceco.

Hisense, Skyworth, TCL, and Xoceco's LCD TV strategies, including product, pricing, and marketing strategies in China and in overseas markets; key areas for future development of China's LCD TV makers
Table 1 Comparison of Hisense's 37-inch LCD TV Product Specifications
Table 2 Comparison of Skyworth's 32-inch LCD TV Product Specifications
Table 3 Comparison of TCL's 32-inch LCD TV Product Specifications
Table 4 Comparison of Xoceco's 32-inch LCD TV Product Specifications
Figure 1 Hisense's LCD TVs by Price and Size
Figure 2 Skyworth's LCD TVs by Price and Size
Figure 3 TCL's LCD TVs by Price and Size
Figure 4 Xoceco's LCD TVs by Price and Size

Note: Product cover images may vary from those shown

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