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eHealth Solutions for Pharma: Strategies for Salesforces, Marketing, Patient Compliance and Clinical Trials
Business Insights, March 2007, Pages: 138
The online channel offers a key opportunity for pharma companies to restructure their sales and marketing model, improving their relationships with physicians and increasing compliance among patients. At the same time, patients are demanding a greater role in treatment decisions and seeking information from a range of online sources, resulting in a new age of consumerism in healthcare.
eHealth solutions for Pharma is a new report that provides an overview of the changing pharma market place, providing solutions on effective three way communication between pharmaceutical companies, patients and physicians. Online strategies such as eDetailing, eSampling, eCME and eCompliance are explored, enabling you to gain best practice advice on the opportunities offered by eHealth technologies.
Use this report to identify ways to increase productivity and improve communications between your company, physicians and patients, and implement eHealth strategies to ensure your products achieve commercial success.
Key findings of the report...
- An immediate opportunity exists for pharmaceutical companies to greatly expand eDetailing services (including technology-enabled rep visits) offered to physicians in all markets surveyed.
- There are three fundamental areas that present opportunities for pharmaceutical companies to provide value-added website features: professional development; patient resources; and clinical tools.
- Pharmaceutical companies that provide eCME activities in combination with access to expert opinions and disease information on their physician facing websites are likely to attract new and return users.
- The eCompliance market has become markedly more evolved, with novel techniques such as SMS reminders and mobile phone diagnosis tools being employed.
- An established relationship with the organization conducting the trial is commonly cited as an important factor in the decision-making process of many surveyed physicians.
Key questions answered in this report
- How can the pharmaceutical sales and marketing department effectively respond to the changing demands of physicians and patients?
- What website content strategy should pharmaceutical companies pursue in order to build effective, long-lasting relationships with patients and physicians?
- How can eCompliance solutions help companies to recruit physicians to clinical trials and promote patient compliance?
- What barriers are there to effective communication between the pharmaceutical industry, physicians and patients, and how are they best overcome?
- What website content would persuade physicians and patients to return on a regular basis?
Top five reasons to order your copy today
- Understand key challenges pharmaceutical sales and marketing teams are facing, and how eHealth technologies and best practice use of those technologies can offer significant improvement in productivity.
- Gain access to more physicians, using strategies outlined in this report including eDetailing, eSampling and websites, maximizing exposure of your products and strengthening communications with physicians.
- Identify how eCompliance solutions can be implemented to improve the clinical trials process, enabling you to recruit physicians and promote patient compliance.
- Analyze the role of blogging and the fundamental impact it is having on the management of communications between pharma companies and patients.
- Evaluate eHealth strategies and gain best practice advice on the use of each of these technologies so that you can effectively implement these into your sales and marketing process.
Product samples
Chapter 4 - Reaching Physicians through eCME
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