Green Energy Strategies in European Utilities: Renewable Growth, Green Tariffs and R&D in New Technologies

Despite widespread moves towards a ‘greener’ future, fossil fuels and nuclear energy are still dominant within power generation. Lack of consumer knowledge, demand and limited government subsidization has meant slow progress. However, there are signs that the trend towards ethical consumerism and the increasing cost of non-renewable energy are leading to a rethink amongst the major utility companies.

Green Energy Strategies in European Utilities is a new management report that provides comprehensive analysis into various leading utility companies - Electricité de France (EDF), Enel, Vattenfall, Endesa, E.on, Suez, RWE, CEZ, Scottish Power and Nuon - offering a concise examination of renewable generation and capacity, the mix, pricing and marketing of green energy products currently available on the market. In addition, future growth, investment opportunities and research and development in renewable technologies are explored.

Use this new report to anticipate potential investment opportunities and risks, create and sustain a competitive advantage and considerably increase your market share.

Some key findings from this report...

- EDF has the highest renewable energy generation capacity of any European utility at 24,547MW – equivalent to 18.8% of total capacity.
- Enel leads renewable generation and plans to produce 30% of its total power output from renewable resources by 2010. The company also plans to invest 1.3bn in renewable generation and gain 300 MW of additional capacity between 2006 and 2010.
- There are a limited number of green energy products within the EU electricity market currently on offer, and uptake is typically poor, in part because consumers have little incentive or impetus to switch.
- Renewable energy generation still varies considerably by country. For example, in Germany most electricity is sourced from fossil fuels, although RWE is making moves towards significant CO2 reduction.

This new report will provide you with...

- Analysis of the top 10 utilities by renewable energy capacity and analysis of capacity by fuel type and power plant portfolio.
- Examination of generation by fuel type for each utility company.
- Assessment of the future investment plans for each utility company and research and development into renewable energy technologies or fossil fuel plants with carbon capture and decarbonisation.
- Overview of product mix and marketing for green energy products for each company.
- A detailed list and evaluation of the green energy tariffs for each of the major utility companies.

Some key questions answered in this report...

- Who are the top 10 utilities in terms of renewable energy capacity?
- Why is there a lack of consumer demand for green energy and what impacts on uptake?
- What drives investment strategies in non-renewables, carbon management and renewable energy?
- What strategies are utility companies employing in order to increase their renewable energy capacity?
- Is there a future in carbon capture and CO2–free fossil fuel plants rather than renewable energy such as wind, solar, etc.?

Some hot issues covered in this report...

- Ethical consumerism - the increasing demand for corporate social responsibility and more ethical products in the marketplace.
- Consumer inertia - switching to green energy and the slow uptake of green tariffs.
- Government support - for green energy and its impact on green energy pricing and investment.
- Individual utilities’ responses - to the challenge of providing renewable energy cost effectively in the future.
- Investment plans for green energy - and how these vary by region, utility and technology.

Top 5 reasons to order this new report today

- Discover how European utilities plan to invest in renewable energy and the impact this will have on their capacity mix.
- Understand the capacity and generation mix both in terms of renewable vs. non-renewable energy and within renewable energy.
- Assess the ways each company is bringing renewable energy into its product range and how it is marketing and pricing green tariffs.
- Capitalise on the growing consumer and commercial awareness of issues - such as climate change and security of fuel supply – examined in this new report.
- Identify research and development programs and the role of innovative technologies in future electricity generation in Europe. SHOW LESS READ MORE >

Green Energy Strategies in European Utilities
Executive Summary 10
Electricité de France (EDF) 10
Enel 10
Vattenfall 11
Endesa 12
E.on 13
Suez 13
RWE 14
CEZ 15
Scottish Power 16
Nuon 17

Chapter 1 Introduction 20

Chapter 2 Electricité de France (EDF) 24
Summary 24
Renewable capacity and generation 24
Product mix, pricing and marketing 27
List of tariffs 27
Analysis of tariffs 29
Future growth and investment 30
Research and development 33

Chapter 3 Enel 36
Summary 36
Renewable capacity and generation 36
Product mix, pricing and marketing 39
List of tariffs 39
Analysis of tariffs 40
Future growth and investment 41
Research and development 42

Chapter 4 Vattenfall 44
Summary 44
Renewable capacity and generation 44
Product mix, pricing and marketing 47
List of tariffs 48
Analysis of tariffs 48
Future growth and investment 49
Research and development 50

Chapter 5 Endesa 52
Summary 52
Introduction 53
Renewable capacity and generation 53
Product mix, pricing and marketing 56
List of tariffs 56
Analysis of tariffs 56
Future growth and investment 57
Research and development 59

Chapter 6 E.on 62
Summary 62
Renewable capacity and generation 63
Product mix, pricing and marketing 66
List of tariffs 66
Analysis of tariffs 66
Future growth and investment 67
Research and development 68

Chapter 7 Suez 72
Summary 72
Renewable capacity and generation 73
Product mix, pricing and marketing 76
List of tariffs 77
Analysis of tariffs 78
Future growth and investment 78
Research and development 80

Chapter 8 RWE 82
Summary 82
Renewable capacity and generation 83
Product mix, pricing and marketing 85
List of tariffs 86
Analysis of tariffs 87
Future growth and investment 87
Research and development 89

Chapter 9 CEZ 92
Summary 92
Introduction 92
Renewable capacity and generation 93
Product mix, pricing and marketing 96
List of tariffs 97
Analysis of tariffs 97
Future growth and investment 98
Research and development 99

Chapter 10 Scottish Power 102
Summary 102
Renewable capacity and generation 103
Product mix, pricing and marketing 106
List of tariffs 106
Analysis of tariffs 108
Future growth and investment 109
Research and development 110

Chapter 11 Nuon 112
Summary 112
Renewable capacity and generation 113
Product mix, pricing and marketing 117
List of tariffs 118
Analysis of tariffs 118
Future growth and investment 120
Research and development 121

List of Figures
Figure 1.1: European utilities capacity (MW), 2005 21
Figure 2.2: EDF Group: Capacity by fuel type (%), 2005 25
Figure 2.3: EDF Group: Generation by fuel type (%), 2005 26
Figure 3.4: Enel: Capacity by fuel type (%), 2005 37
Figure 3.5: Enel: Generation by fuel type (%), 2005 38
Figure 4.6: Vattenfall: Capacity by fuel type (%), 2005 45
Figure 4.7: Vattenfall: Generation by fuel type (%), 2005 46
Figure 5.8: Endesa: Renewable capacity by fuel type (%), 2005 54
Figure 5.9: Endesa: Renewable generation by fuel type (%), 2005 55
Figure 6.10: E.on: Capacity by fuel type (%), 2005 64
Figure 6.11: E.on: Electricity generation by fuel type (%), 2005 65
Figure 7.12: Suez (Electrabel): Renewable capacity by fuel type (%), 2005 74
Figure 7.13: Suez (Electrabel): Generation by fuel type (%), 2005 75
Figure 8.14: RWE: Renewable capacity by fuel type (%), 2005 84
Figure 8.15: RWE: Generation by fuel type (%), 2005 85
Figure 9.16: CEZ: Capacity by fuel type (%), 2005 94
Figure 9.17: CEZ: Generation by fuel type (%), 2005 96
Figure 10.18: Scottish Power: Capacity by fuel type (%), 2005 104
Figure 10.19: Scottish Power: Generation by fuel type (%), 2005 105
Figure 11.20: Nuon: Capacity by fuel type (%), 2005 115
Figure 11.21: Nuon: Generation by fuel type (%), 2005 116

List of Tables
Table 1.1: Top 10 European utilities, Generation capacity (MW), 2005 20
Table 1.2: Top 10 European utilities, Generation output (GWh), 2005 21
Table 2.3: EDF Group: Capacity by fuel type (MW), 2005 24
Table 2.4: EDF Group: Generation by fuel type (GWh), 2005 26
Table 2.5: EDF: Green energy tariffs, 2005 29
Table 3.6: Enel : Capacity by fuel type (MW), 2005 36
Table 3.7: Enel : Generation by fuel type (GWh), 2005 37
Table 3.8: Enel: Green energy tariffs, 2005 40
Table 4.9: Vattenfall :Capacity by fuel type (MW), 2005 45
Table 4.10: Vattenfall: Generation by fuel type (GWh), 2005 46
Table 4.11: Vattenfall: Green energy tariffs, 2005 48
Table 5.12: Endesa: Capacity by fuel type (MW), 2005 54
Table 5.13: Endesa: Generation by fuel type (GWh), 2005 55
Table 5.14: Endesa: Green energy tariffs, 2005 56
Table 6.15: E.on: Capacity by fuel type (MW), 2005 63
Table 6.16: E.on: Electricity generation by fuel type (GWh), 2005 64
Table 6.17: E.on: Green energy tariffs, 2005 66
Table 7.18: Suez (Electrabel): Capacity by fuel type (MW), 2005 73
Table 7.19: Suez (Electrabel): Generation by fuel type (MW), 2005 75
Table 7.20: Suez (Electrabel): Green energy tariffs, 2005 77
Table 8.21: RWE Capacity by fuel type (MW), 2005 84
Table 8.22: RWE: Generation by fuel type (GWh), 2005 85
Table 8.23: RWE: Green energy tariffs, 2005 86
Table 9.24: CEZ :Capacity by fuel type (MW), 2005 94
Table 9.25: CEZ: Generation by fuel type (GWh), 2005 95
Table 9.26: CEZ: Green energy tariffs, 2005 97
Table 10.27: Scottish Power: Capacity by fuel type (MW), 2005 104
Table 10.28: Scottish Power: Generation by fuel type (GWh), 2005 105
Table 10.29: Scottish Power: Green energy tariffs, 2005 108
Table 11.30: Nuon :Capacity by fuel type (MW), 2005 115
Table 11.31: Nuon: Generation by fuel type (MW), 2005 116
Table 11.32: Nuon: Green energy tariffs, 2005 118

Electricité de France (EDF)
Enel
Vattenfall
Endesa
E.on
Suez
RWE
CEZ
Scottish Power
Nuon