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Personal Lending: Successful Entry Strategies in Western Europe


Description: As the UK market has become increasingly saturated and competitive, lenders are finding less space to grow and achieve high margins. One option is for lenders to look for new opportunities in foreign consumer credit markets. Yet entering a new market is never straightforward and does come with a number of risks. Still, for some lenders, taking the risk can be significantly worthwhile.

Scope of this title:
Provides a number of case studies where UK lenders have gone into new markets abroad and have succeeded, analyzing their strategy and strengths. Discusses how the UK consumer credit market is performing against its Western European counterparts and the reasons why. Presents insight on which new markets lenders are venturing into and how they are doing it.

Highlights of this title:
The UK consumer credit market is the most mature in Europe, with the highest penetration of consumer credit balances outstanding as a proportion of GDP. In addition, new lending in the UK consumer credit market has performed poorly in comparison to the majority of other Western European markets over the past few years. Many Western European markets remain less penetrated and less competitive than the UK. Indeed, a number of international players such as the Royal Bank of Scotland, MBNA, and Barclaycard have expanded their operations to new Western European markets, where they have taken advantage of their experience in a younger and faster growing market. Turkeys consumer credit market has much potential. An increasing number of foreign players are becoming involved in the Turkish consumer credit market, and with indication that at some point Turkey will gain accession to the EU this market could be a great boon to those lenders that penetrate the market.

Reasons to order your copy:
Gain a thorough understanding of the dynamics facing lenders in the UK consumer credit market and what they can do about it. Understand where the new opportunities lie for UK lenders. Incorporates primary interviews from industry experts and secondary data from a wide range of sources.


Contents: OUR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Lenders are increasingly coming up against a saturated UK consumer credit market 2
The UK consumer credit market is contracting 2
The UK consumer credit market is also highly competitive 2
Unsurprisingly, lenders margins are falling in the saturated consumer credit market 3
Indeed, the UK consumer credit market is the most mature of all of Western Europe 3
Consumer credit plays a more important role in the UK economy than it does in any other Western European market 3
Moreover, in terms of new lending, the UK has performed poorly in comparison to the majority of the Western European markets 4
Consequently, UK lenders should look into higher growth European markets to expand 5
A number of international players have further expanded their operations in Western Europe 5
In particular, there remain opportunities in the Spanish consumer credit market 6
The Spanish consumer credit market continues to expand 6
A number of foreign lenders have become involved 7
The market continues to hold potential 7
As an example, Barclaycard is taking advantage of this growing market 7
Barclaycard is growing successfully in Spain 7
Barclaycard entered the Spanish market directly 9
Barclaycards product range is designed to appeal to a range of customer segments 9
Barclaycard is likely to expand further in Spain by offering a wider range of products 10
In addition, the Turkish consumer credit market remains attractive to foreign acquisition 10
Turkey is the fastest growing consumer credit market in Western Europe 10
A number of reasons can explain Turkeys phenomenal growth 11
A number of international players have developed a significant presence in the market 11
As an example, GE Money now has a 25.5 per cent stake in Garanti Bank 12
Garanti Bank is a major player in the Turkish consumer credit market 12
By making such an acquisition, GE Money now has claim to a growing business in this market 13
But there are inherent risks in entering such a market 13
APPENDIX 14
Supplementary data 14
Definitions 16
Balances outstanding 16
CAGR 16
Consumer credit 17
Gross advances 17
Methodology 17
Further reading 17
European consumer credit reports 17
UK consumer credit reports 18
Forthcoming consumer credit briefings 18
Relevant links 18
Ask the analyst 19
Our consulting 19
Disclaimer

List of Tables
Table 1: Western European markets consumer credit balances outstanding as a proportion of their GDP, 2005 14
Table 2: Growth in consumer credit gross advances in Western European countries, 2001-2005 15
Table 3: Consumer credit gross advances in Spain, 2001-2005 15
Table 4: Number of credit cards in Spain in issue by competitor, 2005 16
Table 5: Consumer credit gross advances in Turkey, 2001-2005

List of Figures
Figure 1: The UK is the most mature of Western European consumer credit markets as a proportion of GDP, 2005 4
Figure 2: From 2001 to 2005, new lending in the UK has been slower than most European consumer credit markets, 2001-2005 5
Figure 3: Consumer credit in Spain has witnessed a solid expansion, 2001-2005 6
Figure 4: La Caixa and BBVA dominate the Spanish credit card market, but Barclaycard is now fourth in terms of number of cards in issue, 2005 8
Figure 5: Barclaycard Spain now offers a range of credit cards in order to appeal to different customer segments, October 2006 10
Figure 6: Consumer credit gross advances are rising rapidly in Turkey, 2001-2005 11





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Personal Lending: Successful Entry Strategies in Western Europe

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Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
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