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Personal Lending: Successful Entry Strategies in Western Europe
Datamonitor, March 2007, Pages: 19
As the UK market has become increasingly saturated and competitive, lenders are finding less space to grow and achieve high margins. One option is for lenders to look for new opportunities in foreign consumer credit markets. Yet entering a new market is never straightforward and does come with a number of risks. Still, for some lenders, taking the risk can be significantly worthwhile.
Scope of this title:
Provides a number of case studies where UK lenders have gone into new markets abroad and have succeeded, analyzing their strategy and strengths. Discusses how the UK consumer credit market is performing against its Western European counterparts and the reasons why. Presents insight on which new markets lenders are venturing into and how they are doing it.
Highlights of this title:
The UK consumer credit market is the most mature in Europe, with the highest penetration of consumer credit balances outstanding as a proportion of GDP. In addition, new lending in the UK consumer credit market has performed poorly in comparison to the majority of other Western European markets over the past few years. Many Western European markets remain less penetrated and less competitive than the UK. Indeed, a number of international players such as the Royal Bank of Scotland, MBNA, and Barclaycard have expanded their operations to new Western European markets, where they have taken advantage of their experience in a younger and faster growing market. Turkeys consumer credit market has much potential. An increasing number of foreign players are becoming involved in the Turkish consumer credit market, and with indication that at some point Turkey will gain accession to the EU this market could be a great boon to those lenders that penetrate the market.
Reasons to order your copy:
Gain a thorough understanding of the dynamics facing lenders in the UK consumer credit market and what they can do about it. Understand where the new opportunities lie for UK lenders. Incorporates primary interviews from industry experts and secondary data from a wide range of sources.
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