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Opportunities In Global Automotive Licensing
EPM Communications Inc, Feb 2006, Pages: 32
The worldwide market for sales of licensed merchandise based on car brands reached $5.1 billion in 2005, with the brands of General Motors, Ford and DaimlerChrysler accounting for 80% of this worldwide market.
In the first-ever detailed look at global automotive licensing, you get an in-depth comparison of the Big 3's licensing strategies, royalty income, and growth prospects, as well as an overview of other global auto-based licensing programs.
With more than 1200 licensees for the Big 3 alone, automotive licensing is dominated by toys, videogames, apparel and accessories, auto accessories and collectibles. 'Opportunities In Global Automotive Licensing' guides you through each product category, distribution channels, agency representation, factors impacting royalty rates and the non-royalty benefits of licensing.
You'll find out how much licensed auto merchandise is sold through mass, department and specialty stores — and how much trackside at racing events and through dealerships.
You'll learn how customization and urban fashion and culture influence product design and marketing.
You'll discover which auto brands are going after the youth market, high-end retail and expanding their worldwide reach.
Let 'Opportunities In Global Automotive Licensing' guide you through replica, vintage, racing and niche/lifestyle licensing strategies, and give you an edge in the race for share of market.
Whether you're new to car brand licensing, or looking to benchmark long-standing programs, this Licensing Letter-produced syndicated research report delivers the facts and analysis you need to make informed decisions about your future in this lucrative market.
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