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On Demand Advertising & Marketing
EPM Communications Inc, June 2005, Pages: 416
From iTV to iPods, consumers are taking control of their own entertainment world.
New digital delivery methods challenge the status quo by letting consumers decide how they want to be entertained, which ads they want to let into their homes and when they're willing to watch, read or listen.
This is much more than a question of who gets to push which buttons: The consumer mindset is shifting, from that of a passive viewer or listener to that of programmer or DJ.
With 'On-Demand Advertising & Marketing' you'll have a blueprint for moving forward into the on-demand future.
This exhaustive report includes:
- An overview of the on-demand entertainment and media sectors, and their relevance to brand marketers
- Detailed reports on each entertainment and media sector, including film, music, television, radio, newspapers and magazines, and more
- Profiles—from a marketing perspective—of the digital delivery options at your disposal.
- This is not a tech report. Instead, it walks you, in the language of a marketer, through the technologies you need to understand in order to integrate traditional marketing methods with new digital delivery techniques. So you can reach your customers when and where they demand it!
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