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Guide To The Christian Marketplace
EPM Communications Inc, March 2008, Pages: 40
Any Way You Look At It, Marketing To Christians Is Big Business
One hundred twenty five million Americans — more than 40% of the U.S. population, identify themselves as evangelical Christians. Sales of Christian entertainment and media, books, Bibles, gift items, music and video - are in excess of $4.6 billion.
The Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena.
Inside the Guide To The Christian Marketplace you'll discover... :
- effective ways to work with Christian retail stores
- key demographics of the Christian music consumer
- the most popular Christian media outlets
- who the retail players are, & how to contact them
- top selling product categories
- the critical role mail order catalogs play in Christian retailing
- top Christian PR agencies, distributors, consultants and more
The Guide To The Christian Marketplace provides guidelines for new product development, case studies and contact information for more than 70 specialists in the Christian market, along with intelligence on the most effective ways to communicate with this sector.
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