Contents:

Introduction Defining the Christian Marketplace Product Development Caveats Marketplace Metrics Exhibit 1: Religious Affiliation In America Exhibit 2: Terms Used To Describe Religious Identity Case Study: "A Purpose Driven Life"-Word-of-mouth Marketing And The Christian Community Exhibit 3: How Often Do Americans Pray? Exhibit 4: How Often Do Americans Attend Religious Services? Exhibit 5: What Are American's Religious Preferences? Exhibit 6: How Often Do American Evangelicals Read Religious Books, Newspapers or Magazines? Exhibit 7: How Often Do American Evangelicals Watch Or Listen To Religious Broadcasting? Exhibit 8: Do You Agree Or Disagree With This Statement: Evangelical Christians Are Part Of Mainstream American Society Christian Retail Building Relationships The Retail Players National Chains Franchise Operators Marketing Groups and Cooperatives Working With Christian Retail Stores Earning Placement In A Catalog Merchandise Buyers Considerations Exclusive And Private Label Items Mail-Order Church Retail Stores Marketing To Christians Online Popular Websites Exhibit 9: Christian Activity Online Exhibit 10: Popularity of Christian Websites Christian Music Exhibit 11: Top Selling Christian Albums-2006 Exhibit 12: Top Selling Christian Albums_2007 Exhibit 13: Regional Breakdown of Music Sales Exhibit 14: Soundscan Sales by Category Christian Music Festivals Exhibit 15: 2006 Christian Festival Attendance Exhibit 16: Christian Festival Association 2008 Planned Events Music Distribution Channels Music Artist Management Books And Bibles Exhibit 17: Best-Selling Bible Translation In 2006 Was The New International Version Exhibit 18: Top 10 Adult Non-Fiction Titles In Christian Stores-2006 Exhibit 19: Top 10 Adult Fiction Titles In Christian Stores-2006 Case Study: Biblezines Bust Open Traditional Markets Categories Exhibit 20: Sales By Category In Christian Bookstores Gifts and Accessories What Sells? Exhibit 21: Top Suppliers Selling Christian Gift Merchandise, 2006 Home Video and DVDs Exhibit 22: Box Office Performance Of Top 10 Christian-Themed Films Through Mid-2007 Case Study: Twentieth Century Takes A Leap Of Faith Eat Your Veggies Exhibit 23: Best Selling Christian-Themed Children's DVDs Opportunities Radio Exhibit 24: Network and Syndicated Program Suppliers In The Christian Radio Market Christian Cable, Broadcast and Network TV Consumer Magazines Christian Lifestyle Books and Literary Reviews Music Gender Specific Teens/Young Adults Church & Ministry Issues Politics and Current Affairs Resources Trade Associations Selected Christian Marketplace Consultants Trade Media Distributors Public Relations Firms Acknowledgements