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12 Keys To The Women's Market
EPM Communications Inc, May 2003, Pages: 24
There are almost as many ways to look at the women's market as there are women in it. But many of the issues that marketers face when courting women are linked to larger themes. This report helps you unlock the vast potential of the women's market by showing you:
When to target women as individuals and when as 'gatekeepers' to the whole family;
The cardinal rule you must not break, lest women feel you are 'stealing part of their lives;'
How to tap into the cultural trend of girl power without diminishing the message through overly sexualized images.
You'll use these 12 keys as a checklist when initiating or reviewing advertising and marketing campaigns, or developing new products or services targeting women. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made.
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