12 Keys To The Women's Market - Market Research Reports

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12 Keys To The Women's Market

Description:

There are almost as many ways to look at the women's market as there are women in it. But many of the issues that marketers face when courting women are linked to larger themes. This report helps you unlock the vast potential of the women's market by showing you:

When to target women as individuals and when as "gatekeepers" to the whole family;
The cardinal rule you must not break, lest women feel you are "stealing part of their lives;"
How to tap into the cultural trend of girl power without diminishing the message through overly sexualized images.

You'll use these 12 keys as a checklist when initiating or reviewing advertising and marketing campaigns, or developing new products or services targeting women. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made.

Contents:

Key #1
Women Are Two Markets In One —
Family And Individual

Key #2
Know Thy Target —
Then Go Beyond The Tried-And-True To Reach It

Key #3
Women’s Work Is Driving Economic And Social Change

Key #4
For Women, It's [All] About Time

Key #5
Lucky For Marketers, Women's Recommendations Travel Far

Key #6
Unlearning Marketing Reflexes:
What’s Wrong With Marketing Women's Bodies

Key #7
Marketing Dream Or Reality:
Opportunity Knocks When Women's Goals Fall Short

Key #8
Marketing Through Relationships —
Women Are Always "Shopping" For Their Loved Ones

Key#9
Marketing As An Agent Of Change —
What Is Responsible Marketing?

Key #10
Wielding "Girl Power" Wisely

Key #11
Match The Image To The Woman

Key #12
How To Improve It? Just Ask Women

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