12 Keys To The Women's Market - Market Research Reports

Printer Friendly

Printed from http://www.researchandmarkets.com/reports/452949

12 Keys To The Women's Market

Description:

There are almost as many ways to look at the women's market as there are women in it. But many of the issues that marketers face when courting women are linked to larger themes. This report helps you unlock the vast potential of the women's market by showing you:

When to target women as individuals and when as "gatekeepers" to the whole family;
The cardinal rule you must not break, lest women feel you are "stealing part of their lives;"
How to tap into the cultural trend of girl power without diminishing the message through overly sexualized images.

You'll use these 12 keys as a checklist when initiating or reviewing advertising and marketing campaigns, or developing new products or services targeting women. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made.

Contents:

Key #1
Women Are Two Markets In One —
Family And Individual

Key #2
Know Thy Target —
Then Go Beyond The Tried-And-True To Reach It

Key #3
Women’s Work Is Driving Economic And Social Change

Key #4
For Women, It's [All] About Time

Key #5
Lucky For Marketers, Women's Recommendations Travel Far

Key #6
Unlearning Marketing Reflexes:
What’s Wrong With Marketing Women's Bodies

Key #7
Marketing Dream Or Reality:
Opportunity Knocks When Women's Goals Fall Short

Key #8
Marketing Through Relationships —
Women Are Always "Shopping" For Their Loved Ones

Key#9
Marketing As An Agent Of Change —
What Is Responsible Marketing?

Key #10
Wielding "Girl Power" Wisely

Key #11
Match The Image To The Woman

Key #12
How To Improve It? Just Ask Women

Ordering:

Order Online - visit http://www.researchandmarkets.com/reports/452949

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Page 1 of 2
Printed 02/12/2008 18:36:58

Fax Order Form

To place an order via fax simply print this form, fill in the information below and fax the completed form to the number at the bottom of this page. If you have any questions please email help@researchandmarkets.com

Order information

Please verify that the product information is correct and select the format you require.


Product Name:
12 Keys To The Women's Market
Web Address:
http://www.researchandmarkets.com/reports/452949
Office Code:
OCIFHHNQTRX

Report formats

Please enter the quantity of the report format you require.

	Format	Quantity	Price
	Hard Copy		€47.00 + EUR€ 50.00 Shipping/Handling *

* Shipping/Handling is only charged once per order.

Contact information

Please enter all the information below in BLOCK CAPITALS.


	First Name:	Last Name:
	Email Address:
	Job Title:
	Organisation:
	Address:
	City:
	Postal/Zip Code:
	Country:
	Phone Number:
	Fax Number:

Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World

Page 2 of 2
Printed 02/12/2008 18:36:58

Payment information

Please indicate the payment method you would like to use by selecting the appropriate box.

Pay by Credit Card:

	American Express
	Diners Club
	Master Card
	Visa


Cardholder Name:

Expiry Date:	/

Card Number:

CVV Security Code:

Issue Date:	/ (Diners Club only)

Pay by Check:

Please post the check, accompanied by this form, to:

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.

Pay by Wire Transfer:

Please transfer funds to:


Account number:	83313083
Sort code:	98-53-30
Swift code:	ULSBIE2D
IBAN number:	IE78ULSB98533083313083
Bank Address:	Ulster Bank, 27-35 Main St, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below:
	Marketing Code:

Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World