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Viewing report
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Addressable Advertising: Digital Cable TV Systems
In-Stat/MDR, March 2007, Pages: 30
In October of 2006, we published a major In-Depth Report entitled 'Cable Headends: Fixed Mobile Convergence (FMC) Powers Cable TV Counterpunch to IPTV,' #IN0603163MBI. During 2007, we expect Digital Addressable Advertising to begin emerging, and then to become a key, long-term growth driver later on. This update provides our analyses and forecasts for the emerging Digital Addressable Advertising product market for Digital Cable TV.
1. Products include hardware, software, systems, and services
2. Addressable Advertising adds to our previous forecasts
3. Content providers are beginning to support Addressable Advertising, and Cable TV is ready to respond
4. Regional forecasts for the number of headends and the annual value of four categories of products
5. This report provides 'early warning' indications of the timing and growth opportunities for the emerging market of Addressable Advertising products across the worldwide Digital Cable TV industry.
This market is currently just coming out of its early trial phases, and it will take another year to really come into its own. Our market model shows that the worldwide annual value of Digital Addressable Advertising equipment, software, systems, and services is likely to exceed US$540 million during 2011.
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