Wi-Fi for Voice: Consumer Research Around Wi-Fi Phones
In-Stat/MDR, March 2007, Pages: 13
Could a Wi-Fi-Only phone ever REPLACE your cellular phone? NO or MAYBE was the lukewarm response from survey respondents that participated in our Web survey around Wi-Fi phones and communication devices. Although the majority of respondents expressed at least an overall lukewarm interest in Wi-Fi-Only phones, nearly twenty-five percent expressed absolutely no interest. Respondents cited Wi-Fi's limited range and possible Quality-of-Service (QoS) issues as major obstacles to Wi-Fi's use as a voice communication technology, over cellular. Also, survey results indicated that current pricing for Wi-Fi-Only phones is significantly higher than what respondents are willing to pay for the devices.
The majority of respondents had never heard of the Sony mylo, a pioneering personal communication device that supports Wi-Fi and VoIP. Results from oTAP survey around Wi-Fi Phones reinforce the sluggishness of the Wi-Fi-Only phone market. Although Wi-Fi-Only phones have been out on the market since 2000-starting in the business segment and moving to the consumer space-this market has never managed to ramp up or attract much consumer interest.
Overall survey results, however, indicated that Wi-Fi is a desirable buddy technology to cellular; the majority of respondents were interested in having a Wi-Fi communication device together with their cellular phones, albeit only if the Wi-Fi phone or communicator device is cheap.
Executive Summary
Introduction
The Wi-Fi Phone Landscape
Dual-Mode Wi-Fi/Cellular Handsets
Enterprise Wi-Fi-Only Handsets
Consumer Wi-Fi Handsets
SIP Wi-Fi-Only Handsets
Skype Wi-Fi-Only Handsets
Wi-Fi Personal Communication Devices
Survey Results
Key Findings of the Survey
General Interest in Wi-Fi Phones
Optimal Pricing
Cellular Handset Replacement
Wi-Fi Personal Communication Devices
Conclusions
Methodology
Technology Adoption Panel
List of Tables
Table 1. Sample Current Pricing of Wi-Fi-Only Phones
Table 2. Current Sample Pricing of Wi-Fi Communication Devices
List of Figures
Figure 1. Panasonic’s Travel Kit with Skype Wi-Fi-Only Handset and Travel Router
Figure 2. Linksys’ WIP330 Wireless-G IP Phone
Figure 3. Sony mylo
Figure 4. Nokia N800
Figure 5. Interest in Wi-Fi-Only Phones
Figure 6. Amount Respondents Willing to Pay for Wi-Fi-Only Phones
Figure 7. Top Reasons for Replacing Cellular Phone with a Wi-Fi-Only Phone
Figure 8. Level of Interest in Sony mylo
Figure 9. Willingness to Pay for Sony mylo
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