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North American Rear-Seat Entertainment Systems Market Product Image

North American Rear-Seat Entertainment Systems Market

  • ID: 455668
  • March 2007
  • Region: North America, United States
  • 218 Pages
  • Frost & Sullivan

This Frost & Sullivan research service titled North American Rear-Seat Entertainment Systems Market provides a comprehensive analysis of the existing and upcoming market and technology trends. It presents the unit shipment, revenues, installation rate, and price forecasts of recorded-media and broadcast-based rear-seat entertainment systems and technologies from 2002 to 2012. In this research service, expert analysts thoroughly examine the following markets: recorded-media based rear-seat entertainment systems such as DVD-based rear-seat entertainment systems, LCD screens, and headrest, overhead and floor console mounted rear-seat entertainment systems; mobile satellite television antenna systems; OE and aftermarket specific technologies.

Market Sectors
Expert analysts thoroughly examine the following market sectors in this study:

-Automotive and transportation
-Infotainment
-Recorded-media based rear-seat entertainment systems
-Broadcast-based rear-seat entertainment systems
-Miscellaneous

Technologies
The following technologies are covered in this research service:

Light vehicle
-Rear-seat entertainment
-DVD-based rear-seat entertainment READ MORE >

Note: Product cover images may vary from those shown

-1. Executive Summary
--1. Executive Summary
---1. Executive Summary

-2. Total North American Rear-Seat Entertainment Systems Market
--1. Market Overview
---1. Introduction
---2. Definition and Scope
---3. Technology Description
---4. Market Engineering Measurements
---5. Lifecycle Analysis
--2. Market Drivers and Restraints
---1. Market Drivers
a. Rear-Seat Entertainment Systems Are Emerging as Mainstream Infotainment Systems
b. Rear-Seat Entertainment Systems Are Proliferating in Greenfield Vehicle Segments
c. Economies of Scale Help Suppliers to Reduce Prices, thereby Supporting Unit Shipment Growth
d. Consumer Preference for Factory-Installed Rear-Seat Entertainment Systems Drives OE Market Growth
e. Rising Consumer Awareness and Availability of Systems in Various Aftermarket Channels Propels Aftermarket Growth
f. Increasing Light Vehicle Population and Rising Disposable Income Enhance Market’s Growth Potential
---2. Market Restraints
a. Limited Value Proposition and Appeal Are Restricting Market Penetration
b. High System Prices Continue to Impede the Market’s Growth
c. Fuel Price Volatility Causes Potential Consumers to Adopt a Wait-and-Watch Policy
d. Uncertainty Regarding Preferred human/machine Interfaces, and Warranty and Liability Issues Occlude OE Market Adoption
e. Rising Popularity of Relatively Cheap Portable DVD/TV Systems Impacts Aftermarket Unit Shipment Growth
f. Slow Pace of Enabling Technology Standardization Hinders the Attainment of Technology Maturity
--3. Quantitative Analysis
---1. Demand Analysis
---2. Unit Shipment and Revenue Forecasts
---3. OE Market: Unit Shipment and Revenue Forecast
---4. Aftermarket: Unit Shipment and Revenue Forecast
---5. Revenue Shares by Product Type
---6. Unit Shipment and Revenue Shares by Market Type
---7. Pricing Analysis and Trends
--4. Competitive Analysis
---1. Industry Structure
---2. Distribution Channel Analysis
---3. Competitive Dynamics
--5. Domain-Specific Industry Challenges
---1. Industry Challenges
---2. Industry-Specific Challenge
---3. Original Equipment Market-Specific Challenge
---4. Aftermarket-Specific Challenge
---5. Market Dynamics-Specific Challenge
---6. Operations-Specific Challenge
---7. Global Competition-Specific Challenge
---8. Disruptive Technology-Specific Challenge
---9. Product-Specific Challenge
---10. Technology Development and Maturity-Specific Challenge
--6. Market and Technology Trends
--1. Market and Technology Trends

-3. Recorded-Media-Based Rear-Seat Entertainment Systems Market
--1. Market Overview
---1. Introduction
---2. Definition and Scope
---3. Technology Description
---4. Market Engineering Measurements
---5. Lifecycle Analysis
--2. Market Drivers and Restraints
---1. Market Drivers
---2. Unit Shipment Drivers
---3. Price Drivers
---4. Market Restraints
---5. Unit Shipment Restraints
---6. Price Restraints
--3. Quantitative Analysis
---1. Demand Analysis
---2. Market Penetration Analysis
---3. Unit Shipment and Revenue Forecast
---4. OE Market: Unit Shipment and Revenue Forecast
---5. Aftermarket: Unit Shipment and Revenue Forecast
---6. Unit Shipment and Revenue Shares by Market Type
---7. Installation Shares by Screen Location
---8. Pricing Analysis and Trends
--4. Competitive Analysis
---1. Competitive Structure
---2. Market Participant Groups
---3. Supply Structure
---4. Competitive Barriers
---5. Entry Barriers
---6. Market Share Analysis
--5. Market Trends
---1. Market Trends
--6. Technology Trends and Roadmap
---1. Technology Trends and Roadmap

-4. Broadcast-Based Rear-Seat Entertainment Systems Market
--1. Market Overview
---1. Introduction
---2. Definition and Scope
---3. Technology Description
---4. Market Engineering Measurements
---5. Lifecycle Analysis
--2. Market Drivers and Restraints
---1. Market Drivers
---2. Unit Shipment Drivers
---3. Price Drivers
---4. Market Restraints
---5. Unit Shipment Restraints
---6. Price Restraints
--3. Quantitative Analysis
---1. Demand Analysis
---2. Market Penetration Analysis
---3. Unit Shipment and Revenue Forecast
---4. OE Market: Unit Shipment and Revenue Forecast
---5. Aftermarket: Unit Shipment and Revenue Forecast
---6. Unit Shipment and Revenue Shares by Market Type
---7. Pricing Analysis and Trends
--4. Competitive Analysis
---1. Competitive Structure
---2. Market Participant Groups
---3. Aftermarket Distribution Channel
---4. Competitive Barriers
---5. Market Share Analysis
--5. Market Trends
---1. Market Trends
--6. Technology Trends
---1. Technology Trends and Roadmap

-5. Appendix
--1. Appendix
---1. Abbreviations
---2. Compound Annual Growth Rate
---3. Conversion Equations
---4. Exchange Rates

-6. Decision Support Database
--1. Decision Support Database
---1. Average Nominal GDP
---2. Average Household Income
---3. Average Disposable Income Per Household
---4. Average Household Expenditure
---5. Average Retail Gasoline Prices

List of Figures

Chapter 2

Total Rear-Seat Entertainment Systems Market: Market Drivers Ranked in Order of Impact (North America), 2007-2012
Total Rear-Seat Entertainment Systems Market: Average Disposable Income per Family (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012
Total Rear-Seat Entertainment Systems Market: Production of Light Vehicles (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Light Vehicles in Operation (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
OE Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Rear-Seat Entertainment Systems Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Revenue Shares by Product Type (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Revenue Shares by Market Type (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Unit Shipment Shares by Market Type (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Average Price Forecasts (North America), 2002-2012
Total Rear-Seat Entertainment Systems Market: Competitive Structure (North America), 2006
OE Rear-Seat Entertainment Systems Market: Key Suppliers to Automakers (North America), 2006
Total Rear-Seat Entertainment Systems Market: Domain-Specific Challenges (North America), 2006

Chapter 3

Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Market Drivers Ranked in Order of Impact (North America), 2007-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Market Restraints Ranked in Order of Impact (North America), 2007-2012
Total Recorded-Media-Based Rear Seat Entertainment Systems Market: Installation Rates of Rear Seat Entertainment Systems in New Light Vehicles by Category (North America), 2002-2012
Total Recorded-Media-Based Rear Seat Entertainment Systems Market: Installation in Less-Than-Five-Year-Old Light Vehicles by Category and Cumulative Installation Rates (North America), 2002-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
OE Recorded-Media-Based Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Recorded-Media-Based Rear-Seat Entertainment Systems Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Revenue Shares by Market Type (North America), 2002-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Unit Shipment Shares by Market Type (North America), 2002-2012
OE Recorded-Media-Based Rear-Seat Entertainment Systems Market: Installation Shares of Systems by Screen Location (North America), 2002-2012
Recorded-Media-Based Rear-Seat Entertainment Systems Aftermarket: Installation Shares of Systems by Screen Location (North America), 2002-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Average System Price Forecasts (North America), 2002-2012
Total Recorded-Media-Based Rear-Seat Entertainment Systems Market: Competitive Structure (North America), 2006
OE Recorded-Media-Based Rear-Seat Entertainment Systems Market: Key Suppliers to Automakers (North America), 2006
OE Recorded-Media-Based Rear-Seat Entertainment Systems Market: Revenue Shares of Major Market Participants (North America), 2006
Recorded-Media-Based Rear-Seat Entertainment Systems Aftermarket: Revenue Shares of Major Market Participants (North America), 2006

Chapter 4

Total Broadcast-Based Rear-Seat Entertainment Systems Market: Market Drivers Ranked in Order of Impact (North America), 2007-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Market Restraints Ranked in Order of Impact (North America), 2007-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
OE Broadcast-Based Rear-Seat Entertainment Systems Market: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Broadcast-Based Rear-Seat Entertainment Systems Aftermarket: Unit Shipment and Revenue Forecasts (North America), 2002-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Revenue Shares by Market Type (North America), 2002-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Unit Shipment Shares by Market Type (North America), 2002-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Average System Price Forecasts (North America), 2002-2012
Total Broadcast-Based Rear-Seat Entertainment Systems Market: Competitive Structure (North America), 2006
Broadcast-Based Rear-Seat Entertainment Systems Aftermarket: Revenue Shares of Major Market Participants (North America), 2006

Chapter 5

Total Rear-Seat Entertainment Systems Market: Exchange Rate (Canada : U.S.), 2005-2007
Total Rear-Seat Entertainment Systems Market: Exchange Rate (Europe : U.S.), 2005-2007
Total Rear-Seat Entertainment Systems Market: Exchange Rate (Japan : U.S.), 2005-2007
Total Rear-Seat Entertainment Systems Market: Exchange Rate (Korea : U.S.), 2005-2007
Total Rear-Seat Entertainment Systems Market: Exchange Rate (Mexico : U.S.), 2005-2007
Total Rear-Seat Entertainment Systems Market: Exchange Rate (UK : U.S.), 2005-2007

Note: Product cover images may vary from those shown

Phenomenal Growth of Rear-seat Entertainment Systems Driven by Popular Consumer Demand

The automotive infotainment industry is passing through a phase of paradigm shifts in its offerings. From predominantly audio-based entertainment, the focus is rapidly shifting to a combination of audio-video-based infotainment systems that realize the concept of multi-zone infotainment in passenger vehicles, leading to the development and growth of the rear-seat entertainment systems market. The mounting popularity of innovative rear-seat entertainment (RSE) such as DVD- based RSE systems, and mobile satellite television antenna systems is boosting the growth of the automotive infotainment systems market. The modern consumer’s constant need for infotainment while on the move, is aiding the phenomenal growth of this market. This escalation is likely to continue through the 2006 to 2012 period, fuelled by the needs of large families, longer travel times, and the rise in entertainment-focused spending.

"The value proposition of RSE systems and their ability to offer home-theater level infotainment experience to rear-seat passengers have led to this emerging market attaining rapid and robust growth," opines the analyst of this research service. Although aftermarket sales initially dominated this market, the greater acceptance from consumers and the strategic push from automakers are thrusting the original equipment (OE) market ahead, and this trend is likely to continue. Approximately 17 percent of light vehicles manufactured in North America in 2006 had RSE systems built-in at the factory level.

High Prices and Complexity of Operation Cause Dent in Market

Despite a decline in prices, the RSE market is impeded by the fact that most potential consumers consider both OE and after market systems to be expensive. The range of low-priced products being imported from Asia Pacific is also considerably affecting the growth of the North American market. Although these low-priced systems cause a short-term increase in unit sales, they are unlikely to contribute significantly to the market’s overall growth. Portable DVD/TV systems that offer rear seat passengers personalized entertainment at much lower costs also pose a challenge to the market, as does the complexity of the RSE systems which causes operational difficulties for the user.

"To create greater consumer pull, it is imperative to remove consumer inhibitions regarding these technologically advanced systems through development of innovative and user-friendly systems that demand minimal attention to operate, enhancing safety," suggests the analyst. Strategic marketing and distribution efforts can improve market penetration of both OE and aftermarket products. Owning the technological and marketing resources to develop and distribute innovative value-added products, most major participants can contribute toward long-term market growth and development.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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