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Emerging Markets in Infertility: Treatment Trends in Select Asian, Central and Eastern European, and Latin American Markets
Datamonitor, Oct 2002
With infertility treatment stabilizing in the major markets, pharmaceutical companies are exploring other markets where assisted reproduction techniques (ART) are in growing clinical supply and demand. The need for ART in emerging markets has increased as more centers open, governments develop policies in support of ART, women delay pregnancy and young populations move into reproductive age.Assessment of the prevalence of and demand for ART in emerging markets, with a focus on Eastern Europe, Asia and Latin AmericaAnalysis of how the cost and level of reimbursement of ART affects demand in the emerging marketsExamination of trends in ART and drug treatments in emerging markets, highlighting the drugs and drug classes that are preferred in certain marketsAnalysis of overall market trends is gleaned from interviews with leading ART practitioners in selected marketsIndia is an attractive market beacuse of its highly pronatalist culture, Art-seeking South Asians living abroad and preference for branded productsRecombinant products are posing a great threat to the survival of urinary gonadotrophins in the developed markets however, in cost-sensitive emerging markets, urinary drugs are expected to maintain a strong presenceCountries in Asia and Latin America are highly cost-sensitive with regard to infertility drug treatment. However, in the presence of strong customer relationship management, ART centers do not always choose to dispense the cheapest drugsAscertain demand for infertility drugs in Eastern Europe, Asia and Latin AmericaIdentify treatment trends in ART in emerging marketsIdentify new market opportunities for established infertility products
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