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Corporate Focus Beverages: PepsiCo Q4 2003

Making Time Marketing Ltd, Jan 2004, Pages: 11


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This newsletter covers the global beverage activities of PepsiCo during Q4 2003

New structure combines foods and beverages. PepsiCo is continuing to build on the synergies between its food andbeverage products through the establishment of new regional units that work across all the company’s products. This will not only enable cost savings but will add significant sales and marketing opportunities through linking products. Furthermore, this could make it easier to build on the “healthy” aspects of PepsiCo products.

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