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Mobile Internet & Web 2.0
Generator Research Limited, March 2007, Pages: 23
New Chapter for the Mobile Industry
-Web 2.0 and Mobile
-AJAX and Widget Economy
-Status: Fixed & Mobile Internet
-Strategic Shift: Mobile Industry
-7 Winning Propositions: Mobile Internet
-Essential Lesson: i-mode vs. Vodafone live!
The mobile industry’s relationship with online services and brands is changing – dramatically. This report chronicles the changes and provides detailed examples of what they mean for the mobile internet in the future.
The report first reviews the status of the fixed internet by explaining the significance of Web 2.0 and describing several key trends, such as AJAX and the emerging widget economy.
Next, the report provides a detailed explanation of why the mobile internet has proved to be a disappointment in Europe. The technical and commercial challenges that uniquely confront the mobile internet are then explained, along with the solutions.
The report then includes a detailed case study which compares Vodafone live! with NTT DoCoMo i-mode, the world’s first mobile internet service, in order to clearly identify several essential lessons which remain valid today.
The mobile industry’s changing approach to the mobile internet is then illustrated by referencing a number of announcements that have been made over the last 24 months.
Finally, the report details seven ways in which the mobile platform’s unique characteristics can be used to enhance service offerings that are emerging from the fixed internet.
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