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Mobile Enterprise Market Brief
Portio Research, Dec 2006, Pages: 40
A new market brief published in December 2006 outlining the size, scope and future prospects of the mobile enterprise market worldwide. Including a summary of applications, key players and a snapshot of the competitive landscape, this market brief offers you a quick and easy understanding of the key activities in this space and the key terms and phrases in use.
While mobile markets worldwide continue to grow, revenues in mature consumer markets have started stagnating, with voice ARPUs of mobile network operators (MNOs) slowly dropping and data ARPUs struggling to replace the loses in voice. MNOs’ main focus continues to be the delivery of mobile content services and, in line with this, they have introduced a variety of new and innovative mobile data services for subscribers. However, none of these new services has emerged as the long-hoped-for ‘killer application’. The new services have failed to gear up the market and have left MNOs in a dilemma, constantly looking for other alternatives to sustain their revenues.
The enterprise market, which is still underserved, holds great potential for MNOs. New and advanced technologies have made it possible for MNOs to bring forth new applications for the enterprise market. Although MNOs are aware of the potential of this niche market and also understand its needs, many are yet to harness this largely untapped market. This may be attributed to the highly fragmented and complicated nature of the enterprise market, or to the MNOs’ inability to penetrate this market due to the complexities of the needs of such a wide and varied customer base.
This market brief looks closely at the potential of this market and presents a 'state-of-the-art' summary of where the market is today.
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