This report on household appliances covers the so-called white goods of home laundry and dishwashers, cooking appliances and cooling equipment. The total market value for household appliances (white goods) reached £2.76bn in 2003, only a 1.7% increase from 2002. The UK market for such goods is one of maturity where only the categories of dishwashers and tumble driers have much potential to increase volume sales. The main opportunity to increase the value of the white goods market is through technological innovation.
This report provides an analysis of the UK market for the 'White Goods' category of household appliances. Information provided includes:
