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Streaming Media 2003: Brand, User and Audience Share Analysis

  • ID: 45731
  • January 2004
  • Region: Global
  • 151 Pages
  • AccuStream iMedia Research
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A comprehensive streaming media usage and audience analysis and market share report. Top line analysis reveals:

STREAMING VIDEO
- Total video streams served/viewed rose 104% in 2003 to 7.87 billion

- The growth spurt of 104% in 2003 follows two consecutive years of streaming video growth

- Most of the streaming growth took place on a few selected big aggregator platforms, such as Real Networks, ESPN (including Motion downloaded streams) AOL and Yahoo

- Broadband streams made up 78% of total streams accessed/served in 2003, up from 63.8% in 2002 .

STREAMING MUSIC RADIO
- The top ten sites and networks generated, on average, 101.7 million aggregate tuning hours per month in 2003, a 53.2% rise from 2002

- AccuStream iMedia Research estimates that the top ten Internet radio sites and networks own about 85% of total market, which indicates a total Internet radio market size (for music only) of about 120 million ATH per month.

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EXECUTIVE SUMMARY
Streaming Video Market Growth and Analysis: 2003
Total Video Streams Served Annually
Percent Change in Video Stream Growth: 1999-2006
Broadband and Narrowband Video Stream Growth Rate Comparison
Broadband Streams to Unique Users: 2001 through 2003
Streaming Video Content Category Comparison: 2003
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003
Average ATH for the Top Ten Internet Radio Sites

CHAPTER ONE
Streaming Video Market Growth and Analysis: 2003
Total Streams Served—1999-2006
Total Video Streams Served Annually
Video Streams Served: Annual Growth Rates
Percent Change In Video Stream Growth: 1999 – 2006
Comparison of Narrowband and Broadband Stream Growth: 1999-2006
Historical and Forecast Streaming Video Usage: Narrowband and Broadband Streams
Broadband and Narrowband Video Stream Growth Rate Comparison
Narrowband Streams 1999-2006 (In Mil.)
Narrowband Video Streams Served Annually
Broadband Streams 2000-2006 (In Mil.)
Broadband Video Streams Served Annually
Broadband Streams to Unique Users Rose by 47.8% in 2003
Broadband Streams Served to Unique Users: 2001 - 2003
Broadband Streams Served to Unique Users: 2003
Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site

CHAPTER TWO
Content Category Analysis: 2003
Streaming Video Content Category Definitions
Film
Internet Television
News and Information
General Entertainment
Sports
Music
Video Streams Served By Content Category: Narrowband Estimates for 1999-2006
Video Streams Served By Content Category: Broadband Estimates for 1999-2006
Streaming Video Streams Served By Content Category: 1999-2006
Historical Streaming Video Content Category Comparison: 1999-2006
Content Category Market Share: an Analysis of 2003
Streams by Content Category: 2003
Streaming Video Content Category Comparison: 2003
Category Breakout Analysis: 2003
Film
Total Film Views: 1999 through 2006
Total Streaming Film Views
Narrowband and Broadband Film Views
Content Category Analysis by Month--2003
Internet TV
Total Internet TV Views: 1999 - 2006
Total Internet Streaming TV Views
Internet TV Views: Broadband and Narrowband Comparison
Content Category Analysis by Month--2003
News and Information
Total News and Information Streams--1999-2006
Total Streaming News and Information Views
News and Information: Narrowband and Broadband Comparison
Content Category Analysis by Month--2003
General Entertainment
Total General Entertainment Streams--1999-2006
Total General Entertainment Streams
General Entertainment: Narrowband and Broadband Stream Comparison
Content Category Analysis by Month--2003
Sports
Total Sports Streams--1999-2006
Total Sports Streams
Sports: Narrowband and Broadband Comparison
Content Category Analysis by Month--2003
Music
Total Music Video Streams--1999-2006
Total Music Video Streams
Music: Narrowband and Broadband Comparison
Content Category Analysis by Month--2003

CHAPTER THREE
The Top Ten Streaming Video Sites January 2001 through October 2003
Market Overview: 2003
Top Ten Streaming Video Sites, Networks and Destinations: 1st Quarter 2003
Top Ten Streaming Video Networks, Destinations and Sites
The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003
Content and Brand Diversity
It’s Still About Unique, Creative and Fun Content
Top Ten Streaming Video Sites, Destinations, Networks and Channels
Historical Analysis of the Top Ten Stream Video Sites, Networks and Aggregators: 2001 through 2003
Streaming Video Growth: Top Ten Sites—2001-- 2003
Average Number of Video Streams Served per Month
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002
Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003

CHAPTER FOUR
Internet Radio: Online-Only Brands Continue to Dominate the Market
Average ATH for the Top Ten Internet Radio Sites
The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--by Month Full Year 2002
ATH for the Top Ten Internet Radio Sites
Aggregate Tuning Hour Growth: 2002 and 2003
AOL is a Successful Internet Radio Presence because it is both a Programmer and a Platform Interface
AOL Radio ATH Usage
Shoutcast ATH Usage: 2003
Top Ten Internet Audio Sites, Destinations and Aggregators
The Top Ten Internet Sites and Aggregators Log 140.7 Million Tuning Hours in November and December ’02
Top Ten Internet Radio Sites, Destinations and Aggregators
Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003
Top Ten Internet Radio Sites, Destinations and Aggregators
Database of Internet Radio Aggregate Tuning Hours: 2003
Addendum: Database Of Streaming Video Sites, Networks and Destinations: 2003 Streaming Video Sites, Networks, Aggregators: Full Year 2003 Database

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Note: Product cover images may vary from those shown

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