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Viewing report
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Streaming Media 2003: Brand, User and Audience Share Analysis
AccuStream iMedia Research, Jan 2004, Pages: 151
A comprehensive streaming media usage and audience analysis and market share report. Top line analysis reveals:
STREAMING VIDEO
- Total video streams served/viewed rose 104% in 2003 to 7.87 billion
- The growth spurt of 104% in 2003 follows two consecutive years of streaming video growth
- Most of the streaming growth took place on a few selected big aggregator platforms, such as Real Networks, ESPN (including Motion downloaded streams) AOL and Yahoo
- Broadband streams made up 78% of total streams accessed/served in 2003, up from 63.8% in 2002 .
STREAMING MUSIC RADIO
- The top ten sites and networks generated, on average, 101.7 million aggregate tuning hours per month in 2003, a 53.2% rise from 2002
- AccuStream iMedia Research estimates that the top ten Internet radio sites and networks own about 85% of total market, which indicates a total Internet radio market size (for music only) of about 120 million ATH per month.
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