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Corporate Focus Beverages: Coca-Cola Q4 2003

Making Time Marketing Ltd, Jan 2004, Pages: 15


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This newsletter covers the global beverage activities of Coca-Cola during Q4 2003

Schools marketing overhauled. Coca-Cola has issued new guidelines for its schools marketing in the wake of criticism relating to childhood obesity. This includes new guidelines related to how drinks are marketed in schools and a switch from carbonated beverages to non-carbonated drinks including juices and water.



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