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Nonprofit Marketing Best Practices
John Wiley and Sons Ltd, April 2007, Pages: 336
A hands-on guide to the best practices in non-profit marketing
In today's challenging economic climate, every non-profit organization needs an organization-wide commitment to a comprehensive marketing strategy to increase awareness and support. Written for every non-profit organization, large or small, Non-profit Marketing Best Practices teaches proven marketing techniques that can help non-profit organizations stand out among competitors vying for funding, programs, and volunteers. This user-friendly guide demonstrates how services marketing serves as the foundation for non-profit marketing planning.
The book contains principles and applications to help readers implement the concepts discussed, including the marketing-related needs and wants of non-profit organizations, marketing strategies and tactics, and company demographics, among many others. It is a hands-on guide to the best practices in non-profit marketing-what to do, what not to do, and how to do it better.
John J. Burnett (Denver, CO) is a Professor of Marketing and Director of the DU Marketing Roundtable at the University of Denver. He has worked with non-profit organizations including The Boys Club of America, The American Red Cross, and Easter Seals.
About the Author:
John J. Burnett (Denver, CO) is a Professor of Marketing and Director of the DU Marketing Roundtable at the Daniels College of Business at the University of Denver. During his 37-year career as a university professor, and tenure at six universities, he has worked with such non-profit organizations as The Boys Club of America, The American Red Cross, Lubbock General Hospital, the National Parks Service, the Denver Zoo, and Easter Seals. Burnett has authored/co-authored 16 books, including the number one textbook in advertising. He is one of a handful of authors who have conducted primary research on the disabled consumer.
The impetus for this book is the one-half-day workshop he developed 15 years ago and has presented numerous times to non-profit marketers, entitled Marketing for Nonprofits: A Strategic Approach.
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