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Mobile Phones: Global Industry Guide
MarketLine, Jan 2011, Pages: 262
The Mobile Phones: Global Industry Guide is an essential resource for top-level data and analysis covering the Mobile Phones industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
- The global mobile phones market shrank by 3.7% in 2009 to reach a value of $95.8 billion.
- In 2014, the global mobile phones market is forecast to have a value of $155.3 billion, an increase of 62.1% since 2009.
- The global mobile phones market grew by 2.5% in 2009 to reach a volume of 1,005.8 million units.
- In 2014, the global mobile phones market is forecast to have a volume of 1,520.8 million units, an increase of 51.2% since 2009.
- Asia-Pacific accounts for 55.2% of the global mobile phones market value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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