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Viewing report
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Digital Media - Impact on the Media Industry Insights
Paul Budde Communication Pty Ltd, Feb 2012, Pages: 20
Synopsis
The media industry has been under turmoil since the rise of digital media platforms which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film and video industries.
The digital media companies are the clear leaders however and to a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.
Latest developments:
The start of 2012 has seen the tension between the vested traditional media and the newer Internet media companies heat up, with the age old issue of copyright and online piracy at the core of the problem.
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