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Anti-Aging Skincare Treatments in the United States 2007
Mintel, Feb 2007
This report features in-depth discussions of the anti-aging skincare market, including:
- How informed consumer demand from a range of growing demographics stimulates product innovation and increasingly sophisticated marketing. In particular, the report examines how important age, gender, race, and even marital status are to sales of anti-aging treatments.
- The concept that department stores, while still leading the market in retail sales, have begun to give way to FDM channels in providing quality anti-aging products. Products sold in FDM channels have significantly lower price points, meaning that the market is reaching more consumers. Now consumers can more conveniently access products that were formerly available in only a handful of upscale department stores.
- The importance of a multi-faceted marketing approach that appeals to the widest range of possible
customers. This approach includes positioning products as glamorous through the use of celebrity spokeswomen, and using science as the deciding factor in anti-aging treatment choices.
Moreover, this report identifies a number of factors that will impact the future of the market, including expanding demographic populations, proliferating professional services, the continued migration of prestige products to mass channels, and the integration of anti-aging properties with cosmetic and make-up products.
Valued at $1.1 billion in 2006, the U.S. anti-aging skincare treatment market posted inconsistent gains between 2001 and 2006, although all indicators point to a healthy market. This healthy state is due largely to an aging population with an unquenchable thirst for technologically driven products, and marketing to match, that promise to ward off the visible signs of aging and result in younger-looking and younger-feeling skin. Comprised of facial and body treatments, purchases revolve around expected factors such as age and gender, but also come from a dynamic ethnic market with specialized skincare concerns and growing spending power. Furthermore, the increasing ubiquity of formerly “prestige” products at FDM channels allows for an expanding consumer base and wider product exposure, resulting in an infusion of dollars from an array of retailers and consumer types.
This report concentrates on anti-aging products in particular, rather than medicated skincare products or general facial moisturizers, which are covered in separate reports. For the purposes of this report, the following products have been included:
- Facial anti-aging, including moisturizers, creams, lotions or serums for the face and eye area that are marketed as anti-aging, with ingredients beyond standard moisturizers
- Anti-wrinkle creams or wrinkle minimizers for the face or eye area
- Microdermabrasion kits, including all products claiming to exfoliate, eliminate dead skin cells, or gently scrub the face, leaving a more polished, refined tone to the skin
- Body anti-aging moisturizers that include a toning or firming agent
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