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Online Games Market in Taiwan
Pearl Research, April 2007, Pages: 77
This report analyzes the emergence of Taiwan's online gaming market.
It estimates the online games market in Taiwan, inclusive of MMORPG and casual games will exceed $300 million in 2007. These findings are contained in the “Online Games Market in Taiwan” study which analyzes the domestic online games market in Taiwan.
The key findings are:
- While MMORPGs continue to represent the largest segment in the market, casual games are growing at a faster pace.
- Compelling and culturally relevant game content, the low cost ($12-$15 per month) to play games and high Internet penetration (15.4 million Internet users) in Taiwan drove growth in the online games market. The introduction of free-to-play games in 2004 help revitalized Taiwan’s online games industry. Game operators believe gamers will contribute more revenue under the free-to-play model instead of under the traditional subscription model.
This exclusive study includes an analysis of these trends:
Online Games
- Growth of casual games and its effect on increasing game adoption.
- What’s popular at Internet cafes and their role in influencing the growth of the games market.
- Key metrics: market sizing and forecasts, size of casual versus MMORPG segment, game operator market share, top titles with concurrent user numbers
- Discussion of relevant trends, current marketplace conditions for online games and the effect of piracy
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