|
|
 |
|
Viewing report
|
|
|
New Profit Opportunities In “At-Home” Eating And Drinking
Business Insights, Feb 2004, Pages: 86
Food and drinks companies are losing out on major profit opportunities through the evolving consumption patterns of at-home consumer groups; Sunday and Monday nights are prime ‘staying-in’ times and should be targeted by 'at-home' products. Many people choose to stay in and relax in front of the television on Sunday evenings in preparation for the working week ahead. Products aimed at helping consumers relax and feel good about themselves at this time will be effective at this time for example, low fat ice cream that can be eaten as a comfort food without any guilt about fat content.
Region: Global
|
|
|
|
