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Brand Management 101: 101 Lessons from Real-World Marketing
John Wiley and Sons Ltd, Sep 2007, Pages: 200
Brand Management 101 offers 101 'lessons' into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace.
About the Author:
Mainak Dhar has an MBA from the Indian Institute of Management, Ahmedabad. His career in marketing with a leading multinational has spanned more than 10 years and has taken him from Mumbai to Bangkok and now Singapore. Over the course of his career, Mainak has worked on campaigns that have won a Bronze Lion at Cannes and EFFIES at the Asian Brand Marketing Effectiveness Awards. Full time executive by day and writer by night, Mainak has previously written two novels and a book of poetry
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