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Doing Business Anywhere: The Essential Guide to Going Global
John Wiley and Sons Ltd, May 2007, Pages: 202
A practical guide to doing business in the global economy
In Doing Business Anywhere, international trade expert Thomas Travis sets out the universal Tenets of Global Trade that successful entrepreneurs have incorporated into their business practices-how understanding free trade agreements is a key to making sound international business decisions; how protecting your brand means not only securing your intellectual property rights but also embracing corporate social responsibility; how security in a post-9/11 world has changed the rules of the game; and how no matter how far away your customer, client, or supplier may be, all global business really is personal. For business leaders who want a seat at the globalization table, Doing Business Anywhere is a vital guide to getting and keeping that competitive edge.
Tom Travis is Managing Partner at Sandler, Travis & Rosenberg, P.A., a leading international trade and customs law firm. He serves as chairman of Sandler & Travis Trade Advisory Services, which provides management services on customs compliance and security matters for global companies. The firms have offices throughout the United States and in Canada, Asia, and South America. He has been an active advisor to multinational corporations and governments on trade issues for more than thirty years.
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