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How Britain Shops 2007: Personal Care
Verdict Research Limited, April 2007, Pages: 179
How Britain Shops 2007: Personal Care provides a detailed overview of the shopping habits of consumers. It examines, who shops for personal care products, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
A thorough analysis of the way customers shop in the personal care sector, complete with profiles of the following 10 retailers: Asda, Avon, Boots, Body Shop, Morrison, Sainsbury, Savers, Superdrug, Tesco, Wilkinson. Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors. Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.
Highlights
Supermarkets alongside Wilkinson have been the biggest winners in main user share. Between them, the Top Four supermarkets gained a further 3.9% share of main users. Men are shopping for personal care items more. The growing acceptance and interest in male personal care products is now resulting in more men buying these products for themselves. The proportion of male personal care shoppers has risen to 37.7% from 35.0% previously. The higher number of male personal care shoppers has driven growth for supermarkets. Asda, Morrison, Sainsbury and Tesco have all benefited from the growing number of male users. Supermarkets are well suited to male shoppers, whose personal care shopping style is typically needs-driven with a strong convenience focus.
Reasons to Purchase
How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers. Use this report to understand what drives the loyalty of your customers and find out where they also shop. Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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How Britain Shops 2007: DIY
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