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The 2007-2012 Outlook for Over-The-Counter Health Care Products in Greater China - Product Image

The 2007-2012 Outlook for Over-The-Counter Health Care Products in Greater China

  • Published: September 2006
  • Region: China
  • 140 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Greater China is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for over-the-counter READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in Greater China 15
2.2 Top 100 Cities Sorted By Rank 16
3 ANHUI 19
3.1 Latent Demand by Year - Anhui 19
3.2 Cities Sorted by Rank - Anhui 20
3.3 Cities Sorted Alphabetically - Anhui 21
4 BEIJING 23
4.1 Latent Demand by Year - Beijing 23
4.2 Cities Sorted by Rank - Beijing 24
4.3 Cities Sorted Alphabetically - Beijing 24
5 CHONGQING 25
5.1 Latent Demand by Year - Chongqing 25
5.2 Cities Sorted by Rank - Chongqing 26
5.3 Cities Sorted Alphabetically - Chongqing 27
6 FUJIAN 28
6.1 Latent Demand by Year - Fujian 28
6.2 Cities Sorted by Rank - Fujian 29
6.3 Cities Sorted Alphabetically - Fujian 30
7 GANSU 32
7.1 Latent Demand by Year - Gansu 32
7.2 Cities Sorted by Rank - Gansu 33
7.3 Cities Sorted Alphabetically - Gansu 34
8 GUANGDONG 35
8.1 Latent Demand by Year - Guangdong 35
8.2 Cities Sorted by Rank - Guangdong 36
8.3 Cities Sorted Alphabetically - Guangdong 38
9 GUANGXI 40
9.1 Latent Demand by Year - Guangxi 40
9.2 Cities Sorted by Rank - Guangxi 41
9.3 Cities Sorted Alphabetically - Guangxi 42
10 GUIZHOU 43
10.1 Latent Demand by Year - Guizhou 43
10.2 Cities Sorted by Rank - Guizhou 44
10.3 Cities Sorted Alphabetically - Guizhou 45
11 HAINAN 46
11.1 Latent Demand by Year - Hainan 46
11.2 Cities Sorted by Rank - Hainan 47
11.3 Cities Sorted Alphabetically - Hainan 48
12 HEBEI 49
12.1 Latent Demand by Year - Hebei 49
12.2 Cities Sorted by Rank - Hebei 50
12.3 Cities Sorted Alphabetically - Hebei 51
13 HEILONGJIANG 52
13.1 Latent Demand by Year - Heilongjiang 52
13.2 Cities Sorted by Rank - Heilongjiang 53
13.3 Cities Sorted Alphabetically - Heilongjiang 55
14 HENAN 57
14.1 Latent Demand by Year - Henan 57
14.2 Cities Sorted by Rank - Henan 58
14.3 Cities Sorted Alphabetically - Henan 60
15 HONG KONG 62
15.1 Latent Demand by Year - Hong Kong 62
15.2 Cities Sorted by Rank - Hong Kong 63
15.3 Cities Sorted Alphabetically - Hong Kong 64
16 HUBEI 65
16.1 Latent Demand by Year - Hubei 65
16.2 Cities Sorted by Rank - Hubei 66
16.3 Cities Sorted Alphabetically - Hubei 68
17 HUNAN 70
17.1 Latent Demand by Year - Hunan 70
17.2 Cities Sorted by Rank - Hunan 71
17.3 Cities Sorted Alphabetically - Hunan 73
18 JIANGSU 75
18.1 Latent Demand by Year - Jiangsu 75
18.2 Cities Sorted by Rank - Jiangsu 76
18.3 Cities Sorted Alphabetically - Jiangsu 78
19 JIANGXI 80
19.1 Latent Demand by Year - Jiangxi 80
19.2 Cities Sorted by Rank - Jiangxi 81
19.3 Cities Sorted Alphabetically - Jiangxi 82
20 JILIN 84
20.1 Latent Demand by Year - Jilin 84
20.2 Cities Sorted by Rank - Jilin 85
20.3 Cities Sorted Alphabetically - Jilin 86
21 LIAONING 88
21.1 Latent Demand by Year - Liaoning 88
21.2 Cities Sorted by Rank - Liaoning 89
21.3 Cities Sorted Alphabetically - Liaoning 90
22 MACAU 92
22.1 Latent Demand by Year - Macau 92
22.2 Cities Sorted by Rank - Macau 93
22.3 Cities Sorted Alphabetically - Macau 93
23 NEI MONGGOL 94
23.1 Latent Demand by Year - Nei Monggol 94
23.2 Cities Sorted by Rank - Nei Monggol 95
23.3 Cities Sorted Alphabetically - Nei Monggol 96
24 NINGXIA 97
24.1 Latent Demand by Year - Ningxia 97
24.2 Cities Sorted by Rank - Ningxia 98
24.3 Cities Sorted Alphabetically - Ningxia 98
25 QINGHAI 99
25.1 Latent Demand by Year - Qinghai 99
25.2 Cities Sorted by Rank - Qinghai 100
25.3 Cities Sorted Alphabetically - Qinghai 100
26 SHAANXI 101
26.1 Latent Demand by Year - Shaanxi 101
26.2 Cities Sorted by Rank - Shaanxi 102
26.3 Cities Sorted Alphabetically - Shaanxi 103
27 SHANDONG 104
27.1 Latent Demand by Year - Shandong 104
27.2 Cities Sorted by Rank - Shandong 105
27.3 Cities Sorted Alphabetically - Shandong 107
28 SHANGHAI 109
28.1 Latent Demand by Year - Shanghai 109
28.2 Cities Sorted by Rank - Shanghai 110
28.3 Cities Sorted Alphabetically - Shanghai 110
29 SHANXI 111
29.1 Latent Demand by Year - Shanxi 111
29.2 Cities Sorted by Rank - Shanxi 112
29.3 Cities Sorted Alphabetically - Shanxi 113
30 SICHUAN 114
30.1 Latent Demand by Year - Sichuan 114
30.2 Cities Sorted by Rank - Sichuan 115
30.3 Cities Sorted Alphabetically - Sichuan 117
31 TAIWAN 119
31.1 Latent Demand by Year - Taiwan 119
31.2 Cities Sorted by Rank - Taiwan 120
31.3 Cities Sorted Alphabetically - Taiwan 122
32 TIANJIN 125
32.1 Latent Demand by Year - Tianjin 125
32.2 Cities Sorted by Rank - Tianjin 126
32.3 Cities Sorted Alphabetically - Tianjin 126
33 XINJIANG UYGUR 127
33.1 Latent Demand by Year - Xinjiang Uygur 127
33.2 Cities Sorted by Rank - Xinjiang Uygur 128
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 129
34 XIZANG [THIBET] 130
34.1 Latent Demand by Year - Xizang [Thibet] 130
34.2 Cities Sorted by Rank - Xizang [Thibet] 131
34.3 Cities Sorted Alphabetically - Xizang [Thibet] 131
35 YUNNAN 132
35.1 Latent Demand by Year - Yunnan 132
35.2 Cities Sorted by Rank - Yunnan 133
35.3 Cities Sorted Alphabetically - Yunnan 134
36 ZHEJIANG 135
36.1 Latent Demand by Year - Zhejiang 135
36.2 Cities Sorted by Rank - Zhejiang 136
36.3 Cities Sorted Alphabetically - Zhejiang 137
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 139
37.1 Disclaimers & Safe Harbor 139
37.2 User Agreement Provisions 140

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