Canadian Residential Voice Services - Is Voice Still the Killer

Frost & Sullivan, April 2007, Pages: 54

This Frost & Sullivan research service titled Canadian Residential Voice Services Market: Is Voice Still the Killer provides an overview of key trends in the Canadian consumer voice services market, along with a detailed revenue/demand analysis of various segments. In addition, the study identifies the key market drivers and industry challenges, and discusses current and emerging trends in this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: wireline local voice, domestic LD voice, international LD voice services, residential VoIP services, and converged wireline-wireless voice services.

Voice: A Must-have Component of Any Communication Service Package

Voice communication is expected to remain an essential component of any consumer communication service package, although technology platforms and business models used to deliver them change with time. "Although phone services have been offered for over a century and fixed voice is not a nascent market like broadband Internet or wireless data applications, consumers in certain demographics will continue to favor landline phones as a result of their lifestyle and demographic characteristics," cites the analyst of this research service. "Moreover, fixed access lines and wireline technologies offer cost and reliability advantages over emerging standards."

This presents an opportunity for incumbent telcos to continue to garner a steady stream of revenues from traditional voice, which can then be invested to plan the eventual migration of these consumers to emerging voice service platforms. Among the advantages of existing switched access lines is the fact that they can be used to deliver DSL broadband access. Other wireline technologies including HomePNA (phoneline networking alliance) are likely to continue supporting new applications such as home networking, online gaming and multi-room DVR.

Customized and Bundled Services Can Help to Rid Misconceptions Affecting Market Growth

Although flat-rate usage plans for LD and VoIP-based services promote usage of voice services and expanding distribution channel through reselling of voice services increases voice revenues, there is prevalent misconception that downplays voice services as a declining market and one which has no growth potential. Another fallacy that is generated when voice services are broken up by type of technology or access medium is that the ultimate value delivered to consumers is put on the back burner.

"Since most telcos are grappling with the complexity of having to support both traditional voice services as well as emerging IP-based voice services, they should try to market different types and flavors of voice services to different customer segments," explains the analyst. "Telcos must also focus on adopting internal processes that transform the ’silo’ mentality of the employees to an integrated service model to increase demand in the market."

1. Canadian Residential Voice Services Market
-1. Executive Summary
--1. Executive Summary
-2. Research Scope and Market Definitions
--1. Research Scope and Objectives
--2. Research Methodology
--3. Market Overview and Segmentation
-3. Industry Challenges and Market Drivers
--1. Industry Challenges
--2. Market Drivers
-4. Market Forecasts
--1. Revenue Forecasts
--2. Demand Forecasts
-5. Key Market Trends
--1. VoIP Migration
--2. Telecom Industry Reorganization
--3. Changing Regulatory Environment
--4. Bundling Voice with Other Services - Triple and Quad Play
--5. Pricing Trends for Traditional Voice Services
--6. Emergence of Integrated Voice Services: Voice 2.0
-6. Competitive Landscape
--1. Profiles and Voice Service Strategies of Traditional Voice Service Providers
--2. Profiles and Voice Service Strategies of Emerging Voice Service Providers
--3. Competitive Benchmarking - Service Features and Details
-7. Conclusion
--1. Strategic Recommendations
--2. Critical Success Matrix

List of Figures

Chapter 1

Residential Voice Services Market: Impact of Top Industry Challenges (Canada), 2007-2013
Residential Voice Services Market: Market Drivers Ranked in Order of Impact (Canada), 2007-2013
Residential Voice Services Market: Total Revenues from Switched Residential Local Voice Services (Canada), 2003-2013
Residential Voice Services Market: Breakdown of Residential Local Voice Service Revenues into Basic Access and Ancillary Services (Canada), 2003-2013
Residential Voice Services Market: Total Revenues from Residential LD Voice Services (Canada), 2003-2013
Residential Voice Services Market: Residential Access Line Forecasts (Canada): 2003-2013
Residential Voice Services Market: Retail Residential LD Demand Projections (Canada), 2003-2013
Residential Voice Services Market: Some Key Company Reorganization Activities Impacting Residential Voice Services Industry (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Bell Canada (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Telus (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for MTS-AllStream (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for SaskTel (Canada), 2004-2005
Residential Voice Services Market: Key Voice Product Line Performance Measures for Bell Aliant (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Rogers (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Shaw (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Videotron (Canada), 2005-2006
Residential Voice Services Market: Key Voice Product Line Performance Measures for Cogeco (Canada), 2005-2006
Residential Voice Services Market: Voice Service Plans Offered by Select Telcos (Canada), 2007
Residential Voice Services Market: Voice Service Plans Offered by Select Cable MSOs and VoIP Providers (Canada), 2007

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