Childrenswear 2006
Key Note Publications Ltd, May 2006
In this Key Note Market Report, the UK childrenswear market is defined as clothing for children under the age of 15 years. The main sectors of the market are infant clothing, girls' clothing and boys' clothing. In 2005, Key Note estimated the value of the childrenswear market was £6.3bn, having risen by 13.1% since 2001. This increase was lower than overall spending rises on clothing, as well as total household spending.
Price deflation has been prevalent in the UK clothing market as a whole, with prices falling by an average of 7.9 percentage points since 2002 and in the childrenswear market this has been even more pronounced. The main factor driving price deflation has been the success of supermarkets and value retailers. The major multiples have been keen to extend their non-food sales, and childrenswear has been an important area for groups such as ASDA and Tesco. Value retailers, led by Primark, have also brought down price points for childrenswear. This, in turn, has led to price cutting across a group of retailers in order to maintain a more competitive position.
Girlswear accounts for the largest share of sales in the market although the female under-15 population is smaller than the male. More clothing is purchased for girls and they often have a much more extensive wardrobe than their male counterparts. In addition, the market is more fashion led, which can boost spending. Boyswear has seen increased branding in recent years, but sportswear continues to play a major role. In the babywear market, the rise in the UK birth rate has boosted spending, but again, price deflation has depressed sales rises.
The UK retail childrenswear market is product and brand led, with retailer own label and exclusive lines dominating overall sales. This position has been reinforced by the success of the supermarkets and value retailers who tend to focus on non branded items. This has further encouraged a focus on price. However, some areas of the market have managed to maintain differentials; for example, fashion and designer brands, and character-licensed clothing.
Children's clothing is purchased by around three in ten consumers. Even those without children tend to participate in the market, buying products as gifts, for example. As children get older they are increasingly likely to self purchase items rather than allocate this role to adults.
The childrenswear market will continue to benefit from trends led by high per capita spending on children. This has been driven by factors such as later parenting ages and smaller family sizes. A focus on lower prices is not indefinitely sustainable as profit margins will eventually be affected. As a result, price points at the bottom end of the childrenswear market will begin to rise in the medium term and this will boost sales values.
1. Market Definition
Report coverage
MARKET SECTORS
MARKET TRENDS
Demographic Influences
Table 1: The UK Child Population (000), 2000, 2002 and 2004
Prices In The Clothing Market
Table 2: Retail Price Indices for UK Retail Market and Garments (index 2002=100), 2001-2005
Character Licensing
ECONOMIC TRENDS
Gross Domestic Product
Table 3: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005
Household Disposable Income
Table 4: Household Disposable Income Per Capita (£), 2001-2005
Inflation
Table 5: UK Rate of Inflation (%), 2001-2005
MARKET POSITION
The UK
Table 6: Trends in Total Consumer Expenditure, Spending on Clothing and Spending on Childrenswear (index 2001=100, and %), 2001-2005
Overseas
2. Market Size
THE TOTAL MARKET
Table 7: The Total UK Market for Childrenswear by Value at Current Prices (£m at rsp), 2001-2005e
Figure 1: The Total UK Market for Childrenswear by Value at Current Prices (£m at rsp), 2001-2005e
By Market Sector
Girls' Clothing
Table 8: The UK Girls' Clothing Sector by Value at Current Prices (£m at rsp), 2001-2005e
Boys' Clothing
Table 9: The UK Boys' Clothing Sector by Value at Current Prices (£m at rsp), 2001-2005e
Infants' Clothing
Table 10: The UK Infants' Clothing Sector by Value at Current Prices (£m at rsp), 2001-2005e
Schoolwear
OVERSEAS TRADE
Table 11: Imports and Exports of Clothing† (£m), 2003-2005
3. Industry Background
Recent History
Number of Companies
Table 12: Number of UK VAT-based Enterprises Engaged in the Manufacture of Wearing Apparel, and Dressing and Dyeing of Fur, by Turnover Sizeband (£000 and %), 2005
Employment
Table 13: Number of UK VAT-Based Local Units Engaged in the Manufacture of Wearing Apparel, and Dressing and Dyeing of Fur, by Employment Sizeband (number of employees), 2005
Distribution
How Robust Is The Market?
Legislation
Key TRADE ASSOCIATIONS
British Retail Consortium
National Childrenswear Association
4. Competitor Analysis
The Marketplace
MARKET LEADERS
Manufacturers and Distributors
Cosalt PLC
Company Structure
Current and Future Developments
Financial Results
Other Suppliers
SR Gent
Crystal Martin Holdings
Specialist Schoolwear Suppliers
Sportswear
MARKET LEADERS
Clothing Retailers
Adams Kids Ltd
Company Structure
Current and Future Developments
Financial Results
H&M Hennes Ltd
Company Structure
Current and Future Developments
Financial Results
New Look Group Ltd
Company Structure
Current and Future Developments
Financial Results
Next PLC
Company Structure
Current and Future Developments
Financial Results
Other Clothing Retailers
Benetton
Gap UK Ltd
Monsoon PLC
Mixed Retailers
Bhs Ltd
Company Structure
Current and Future Developments
Financial Results
Debenhams Retail PLC
Company Structure
Current and Future Developments
Financial Results
Marks & Spencer PLC
Company Structure
Current and Future Developments
Financial Results
Mothercare PLC
Company Structure
Current and Future Developments
Financial Results
Woolworths PLC
Company Structure
Current and Future Developments
Financial Results
Supermarkets
ASDA Stores Ltd
J Sainsbury PLC
Tesco
Value Retailers
Matalan
Company Structure
Current and Future Developments
Financial Results
Other Value and Discount Retailers
Peacock Group PLC
Ethel Austin
Mackays
Primark Stores Ltd
QS Stores
Sportswear Retailers
Mail Order
Outside Suppliers
Marketing Activity
Main Media Advertising Expenditure
Table 14: Main Media Advertising Expenditure on Childrenswear (£000), Years Ending December 2004 and 2005
Exhibitions
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
CONSUMER PENETRATION
Table 15: Purchase of Children's Clothing (% of women), 1999, 2001, 2003 and 2005
Purchase by Sex
Table 16: Purchase of Children's Clothing by Sex (% of shoppers), 2005
Purchase by Age
Table 17: Purchase of Children's Clothing by Age (% of shoppers), 2005
Purchase by Social Grade
Table 18: Purchase of Children's Clothing by Social Grade (% of shoppers), 2005
Purchase by Presence of Children In The Household
Table 19: Purchase of Children's Clothing by Presence of Children (% of shoppers), 2005
7. Current Issues
COMPANY AND BRAND DEVELOPMENTS
Aitken & Niven
B'eautique
Boden
Bratz
Harley Davidson
Polarn O Pyret
Precious Babywear
Orchestra
Pex
Topshop
Charles Tyrwhitt
USC
Umbro
Replica Football Shirts
Organic Textiles
FairTrade Clothing
Obesity in Kids
8. The Global Market
GLOBAL COMPANY DEVELOPMENTS
France
Asiatex
The US
Carter's Inc
Tommy Hilfiger
Central Europe
Cherokee Inc
Hong Kong
Giordano
Italy
Kid Kalos
Spain
Primark
India
Raymond Ltd
Savio Jon
9. Forecasts
INTRODUCTION
The Economy
Gross Domestic Product
Table 20: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010
Inflation
Table 21: Forecast UK Rate of Inflation (%), 2006-2010
Forecasts 2006 to 2010
Table 22: The Forecast UK Childrenswear Market by Value at Current Prices (£m at rsp), 2006-2010
Figure 2: The Forecast UK Childrenswear Market by Value at Current Prices (£m at rsp), 2006-2010
Market Growth
Figure 3: The Total Forecast UK Childrenswear Market by Value at Current Prices (£m at rsp), 2001-2010
FUTURE TRENDS
Demographics
Table 23: Projected UK Population (000), 2003, 2006 and 2009
Market Segmentation
Product Development
10. Company Profiles
Adams Childrenswear Ltd
ASDA Stores Ltd
Bhs Ltd
Cosalt PLC
Debenhams Retail Plc
Woolworths PLC
11. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW
A Slow Start to 2006
Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006
The Desire to Borrow Stays Strong
Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2005, May 2005, August 2005, November 2005 and February 2006
THE WILLINGNESS TO SPEND FROM SAVINGS
Spending From Savings Declines
Table C: The Proportion of Adults Without Any Savings (%), February 2005, May 2005, August 2005, November 2005 and February 2006
Table D: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2005, May 2005, August 2005, November 2005 and February 2006
Consumers Increasingly Cautious
Table E: The Average Amounts Adults are Confident Spending to Purchase Expensive Items (£ and %), February 2005, May 2005, August 2005, November 2005 and February 2006
Further Sources
Associations
Publications
Government Sources
General Sources
Others Sources
Bisnode Sources
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