Travel and Tourism in Turkey

Euromonitor International, August 2012, Pages: 82

The political situation in North African countries, as well as the struggle of EU countries such as Greece, led tourists to consider Turkey as an alternative destination in the review period. Turkey’s affordable unit prices (especially for package tours and early reservation), long coastal line and other natural features made the country a good holiday destination. Arrivals from European countries continued to increase in 2011, followed by Russia and Georgia. This trend is likely to continue...

Euromonitor International's Travel and Tourism in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TRAVEL AND TOURISM IN TURKEY
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Attention Turns To Turkey
Tour Operators Start To Focus on Domestic Tourists
Greece Becomes A Summer Holiday Destination for Turks
Internet Transactions Are Increasingly Popular Amongst the Younger Population
Recession in EU May Affect Turkey
Key Trends and Developments
Opportunities in Recovery
National Tourism Strategy
Legislative Environment
Turkey's New Focuses on Tourism
Turkey Tries To Attract Chinese Tourists
Demand Factors
Table 1 Leave Entitlement: Volume 2006-2011
Table 2 Holiday Takers by Age: % Breakdown 2006-2011
Table 3 Seasonality of Trips 2006-2011
Balance of Payments
Table 4 Balance of Tourism Payments: Value 2006-2011
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Online Sales
Health and Wellness
Sources
Summary 1 Research Sources
Dedeman Hotels & Resort As in Travel and Tourism (turkey)
Strategic Direction
Key Facts
Summary 2 Dedeman Hotels & Resort AS: Key Facts
Summary 3 Dedeman Hotels & Resort AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dedeman Hotels & Resort AS: Competitive Position 2011
Derindere Turizm Otomotiv San Tic As in Travel and Tourism (turkey)
Strategic Direction
Key Facts
Summary 5 Derindere Turizm Otomoriv San Tic AS: Key Facts
Summary 6 Derindere Turizm Otomoriv San Tic AS: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Derindere Turizm Otomoriv San Tic AS: Competitive Position 2011
Divan Otel Isletmeleri As in Travel and Tourism (turkey)
Strategic Direction
Key Facts
Summary 8 Divan Otel Isletmeleri AS: Key Facts
Summary 9 Divan Otel Isletmeleri AS: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Divan Otel Isletmeleri AS: Competitive Position 2011
Pegasus Hava Tasimaciligi As in Travel and Tourism (turkey)
Strategic Direction
Key Facts
Summary 11 Pegasus Hava Tasimaciligi AS: Key Facts
Summary 12 Pegasus Hava Tasimaciligi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Pegasus Hava Tasimaciligi AS: Competitive Position 2011
Turkish Airlines As in Travel and Tourism (turkey)
Strategic Direction
Key Facts
Summary 14 Turkish Airlines AS: Key Facts
Summary 15 Turkish Airlines AS: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Turkish Airlines AS: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 5 Car Rental Sales by Category and Location: Value 2006-2011
Table 6 Car Rental Sales: Internet Transaction Value 2006-2011
Table 7 Structure of Car Rental Market: 2006-2011
Table 8 Car Rental National Brand Owner Market Shares 2007-2011
Table 9 Car Rental Brands by Key Performance Indicators 2011
Table 10 Forecast Car Rental Sales by Category and Location: Value 2011-2016
Table 11 Forecast Car Rental Sales by Category: Internet Transaction Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 12 Number of Hotel/Resort Spas: Units 2006-2011
Table 13 Health and Wellness Tourism Sales by Category: Value 2006-2011
Table 14 Spa Consumer Markets: Domestic Tourism 2006-2011
Table 15 Spa Consumer Markets: Arrivals 2006-2011
Table 16 Forecast Health and Wellness Tourism Sales by Category: Value 2011-2016
Headlines
Trends
Prospects
Category Data
Table 17 Domestic Tourism by Destination: 2006-2011
Table 18 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
Table 19 Domestic Tourist Expenditure: Value: 2006-2011
Table 20 Method of Payments for Domestic Tourism Spending: % Breakdown 2006-2011
Table 21 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
Table 22 Forecast Domestic Tourist Expenditure: Value: 2011-2016
Headlines
Trends
Country of Origin
Business Vs Leisure
City Arrivals
Prospects
Category Data
Table 23 International Arrivals by City 2007-2011
Table 24 Arrivals by Country of Origin: 2006-2011
Table 25 Leisure Arrivals by Type 2006-2011
Table 26 Business Arrivals: MICE Penetration 2006-2011
Table 27 Arrivals by Mode of Transport: 2006-2011
Table 28 Arrivals by Purpose of Visit: 2006-2011
Table 29 Incoming Tourist Receipts by Geography: Value 2006-2011
Table 30 Incoming Tourist Receipts by Category: Value 2006-2011
Table 31 Method of Payments for Incoming Tourist Receipts: % Breakdown 2006-2011
Table 32 Forecast Arrivals by Country of Origin: 2011-2016
Table 33 Forecast Arrivals by Mode of Transport: 2011-2016
Table 34 Forecast Arrivals by Purpose of Visit: 2011-2016
Table 35 Forecast Incoming Tourist Receipts by Geography: Value 2011-2016
Headlines
Trends
Destinations
Business Vs Leisure
Prospects
Category Data
Table 36 Departures by Destination: 2006-2011
Table 37 Leisure Departures by Type 2006-2011
Table 38 Business Departures: MICE Penetration % Breakdown 2006-2011
Table 39 Departures by Mode of Transport: 2006-2011
Table 40 Departures by Purpose of Visit: 2006-2011
Table 41 Outgoing Tourist Expenditure by Geography: Value 2006-2011
Table 42 Outgoing Tourist Expenditure by Category: Value 2006-2011
Table 43 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006-2011
Table 44 Forecast Departures by Destination: 2011-2016
Table 45 Forecast Departures by Mode of Transport: 2011-2016
Table 46 Forecast Departures by Purpose of Visit: 2011-2016
Table 47 Forecast Outgoing Tourist Expenditure by Geography: Value 2011-2016
Headlines
Trends
Prospects
Table 48 Tourist Attractions Sales by Category: Value 2006-2011
Table 49 Tourist Attractions Visitors by Category: 2006-2011
Table 50 Tourist Attractions Online Sales: Internet Transaction Value 2006-2011
Table 51 Leading Tourist Attractions by Visitors 2006-2011
Table 52 Forecast Tourist Attractions Sales by Category: Value 2011-2016
Table 53 Forecast Tourist Attractions Visitors by Category: 2011-2016
Table 54 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
Table 55 Transportation Sales by Category: Value 2006-2011
Table 56 Transportation Sales: Internet Transaction Value 2006-2011
Table 57 Airline Capacity: 2006-2011
Table 58 Air by Category: Passengers Carried: 2006-2011
Table 59 Airline Passengers Carried by Distance: 2006-2011
Table 60 Airline National Brand Owner Market Shares 2007-2011
Table 61 Airline Brands by Key Performance Indicators 2011
Table 62 Forecast Transportation Sales by Category: Value 2011-2016
Table 63 Forecast Transportation Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Category Data
Table 64 Travel Accommodation Sales by Category: Value 2006-2011
Table 65 Travel Accommodation Outlets by Category: Units 2006-2011
Table 66 Travel Accommodation by Broad Category: Number of Rooms 2006-2011
Table 67 Regional Hotel Parameters 2011
Table 68 Travel Accommodation Sales: Internet Transaction Value 2006-2011
Table 69 Hotel National Brand Owners by Market Share 2007-2011
Table 70 Hotel Brands by Key Performance Indicators 2011
Table 71 Forecast Travel Accommodation Sales by Category: Value 2011-2016
Table 72 Forecast Travel Accommodation Outlets by Category: Units 2011-2016
Table 73 Forecast Travel Accommodation Sales: Internet Transaction Value 2011-2016
Headlines
Trends
Leisure Travel
Corporate Business Travel
Competitive Landscape
Prospects
Category Data
Table 74 Travel Retail Sales by Category: Value 2006-2011
Table 75 Travel Retail Corporate Business Sales: Value 2006-2011
Table 76 Travel Retail Leisure Sales: Value 2006-2011
Table 77 Travel Retail Online Sales by Category: Internet Transaction Value 2006-2011
Table 78 Travel Retail National Brand Owner Market Shares 2007-2011
Table 79 Travel Retail Brands by Key Performance Indicators 2011
Table 80 Forecast Travel Retail Sales by Category: Value 2011-2016
Table 81 Forecast Travel Retail Corporate Business Sales: Value 2011-2016
Table 82 Forecast Travel Retail Leisure Sales: Value 2011-2016
Table 83 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2011-2016

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