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Egypt Food and Drink Report Q3 2007


Description: The Egypt Food Drink Report provides independent forecasts and competitive intelligence on Egypts food and drink industry.

With the opening of the fourth Carrefour outlet imminent, Egypt’s mass grocery retail (MGR) sector continues to mature. Egypt’s MGR sector is forecast to experience dramatic growth over the next five years, as we expect sales to grow by 109.8% to reach US$6.44bn in 2011, with the hypermarket and discount formats continuing to contribute most significantly to this enormous growth forecast. Feeding this growth will of course be the country’s overall economic development. Economic targets look set to be outperformed, inflation is on its way down, sky-high business confidence is boosting both foreign direct and portfolio investment and interest rates should start falling from the end of this year. The political situation is also more stable than it was this time a year ago, with the clout of the Muslim Brotherhood having been diminished by a combination of financial measures, constitutional reforms and police crackdowns.

Together, these factors are converging to create a more attractive business environment, thus encouraging the expansion activities of both domestic and international operators. Both international operators, such as Carrefour and Spinneys, and local operators, such as Metro and Hyper One, can be expected to continue to develop in order to profit from this current economic situation. The expansion of market leader Metro, owned by Mansour Group, into the discount sector through its Kheer Zaman banner will provide a further boost to sales through this format. In fact, it is the expansion of the discount model that will enable retailers to capture a new group of consumers who were previously shut off from modern retailing due to price restrictions. Therefore, despite the lower prices in these outlets, their selling power should still be considerable due to the greater number of consumers they can attract. In fact, it is the discount and cash-and-carry formats that present the best opportunities for growth in countries such as Egypt where the vast majority of consumers have low disposable incomes.

However, the convenience store sector also demonstrates good long-term growth opportunities, as discussed in our new retail regional overview. It is the ability to expand into previously untapped areas and harness the spending power of modern, female consumers that will be one of the main drivers of growth in the convenience sector. While national interest in modern retailing grows, convenience operators will be able to take these modern features, such as an ambient shopping environment and long opening hours, and extend them into small neighbourhoods and communities where there is not the necessary room for a larger format. Although the pockets of wealth in the country are still small enough that convenience stores will not yet take off on a large-scale, this is nevertheless a sub-sector that is displaying good potential.


Contents: Executive Summary
Business Environment
Regional Business Environment Rankings
Table: Middle East Business Environment Rankings
Egypt’s Business Environment Rankings
SWOT Analysis
Egypt Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Egypt - Economic Activity
Retail
Regional Overview: Convenience Retail in the Middle East
Table: Convenience stores (US$bn)
Industry Forecast Scenario
Table: MGR Indicators (US$bn)
Company Developments
Market Overview
Table: Structure Of Egypts Mass Grocery Retail Market, Sales Value By Format (US$bn)
Table: Structure Of Egypts Mass Grocery Retail Market By Number of Outlets, Estimates
Table: Value Of Sales Per Outlet, 2006
Table: Grocery Retail Sales By Format - Historical Data and Forecasts
Food And Drink
Regional Overview: The Halal Food Industry In The Middle East
Table: Muslim Populations In Select Countries
Table: Meat Imports And Exports Of Selected MEA Countries, 2004 (US$ ‘000)
Industry Forecast Scenario
Table: Food Consumption Indicators
Food
Table: Food Sub-Sector Indicators
Drink
Table: Drinks Indicators
Industry Developments
Company Developments
Market Overview
Agriculture
Table: Agricultural Production Of Major Crops, 2005
Table: Egyptian Organic Agricultural Data
Food
Table: Egyptian Dairy Industry Data
Table: Egypt Agricultural Production Statistics - 2005
Drinks
Tobacco
Industry Forecast Scenario
Table: Tobacco Indicators
Market Overview
Competitive Landscape
Key Players
Table: Key Players In Egypts Mass Grocery Retail Sector
Table: Key Players In Egypts Food And Drink Sector
Regional Company Case Studies
Carrefour In The Middle East
Table: Carrefour’s Middle East Operations - The Figures
Table: Carrefours Middle East Network By Market
Kraft In The Middle East And Africa
Table: Krafts Key Brands In The Middle East
Groupe Casino In The Middle East
Table: Casino Store Network
Unilever In The Middle East And Africa
Table: Unilever Sales By Geographical Area, Continuing Operations, 2004 And 2005
Company Analysis
Food
Cairo Poultry Company (CPC) SWOT
Drink
Al-Ahram Beverages Co (ABC) SWOT
Retail
Metro (Mansour Group) SWOT
Tobacco
Eastern Tobacco Company (ETC) SWOT
Our Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Companies Mentioned - Al-Ahram Beverages Co (ABC) - Cairo Poultry Company (CPC) - Eastern Tobacco Company (ETC) - Metro (Mansour Group)


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