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Poland Food and Drink Report Q1 2008


Description: The Poland Food Drink Report provides independent forecasts and competitive intelligence on Polands food and drink industry.

In a move that came as a relief to international mass grocery retail (MGR) operators in Poland, in June the country’s Senate voted against a law that would impose construction restrictions on hypermarkets. The Senate ruled that such restrictions were not needed to prevent unfair competition with small shops. This proposed law was being pushed by the populist, rural-based Samoobrona party, which claimed that large hypermarkets were driving small, independent retailers out of business. However, opposed to these reforms argued that they would break both Polish and EU competition rules, and could also encourage corruption among local officials. Considering that the government has been mulling over ways to restrict the growth of large multinationals for some time, this ruling is a victory for Poland’s international operators. However, there are still a number of other potential restrictions under consideration, such as limits on trading hours, mandatory Sunday closings and restrictions on trade agreements, prices, promotions and advertising and regulations concerning margin levels, indicating that international operators will still have some legislation to contend with.

Despite the government’s best efforts, it seems that a growing share of the country’s MGR sales will continue to go to a shrinking number of retailers. Not only are more Poles being converted to modern forms of retailing, but there are now fewer major operators, as the industry is experiencing a wave of consolidation. The other big news this quarter for the country’s MGR industry was that in July, Carrefours acquisition of the Ahold store network in Poland was finally cleared by the competition authority, in another victory for the country’s multinationals. The only condition was that Carrefour agree to sell nine of its stores in the country, in cities where it was felt that competitiveness would be threatened. This brings Carrefour one step closer to achieving its stated goal of becoming Polands largest food retailer, and taking a greater share of an MGR industry that the author estimates will be worth US$58.14bn by 2011.

In other food and drink news this quarter, French dairy major Danone opened its second distribution centre in Poland which is dedicated to fresh dairy products. The company has leased a 4,000 square meter facility in Chorzow, to meet the growing demand in the south of the country, outsourcing the management to global logistics specialist Kuehne + Nagel who already run Danone’s other Polish distribution centre, located in Blonie. This indicates the attractiveness of the Polish market to outside
investors, which has been reflected in the current investment boom. On the basis of its comparatively low labour costs, Poland offers a strategic entry point to external investors looking to exploit its unfettered access to most EU markets. Net capital inflows should increase further over the forecast period as the external economic recovery proceeds and absorption of EU funds improves. This should help fuel the strong economic growth experienced by the country in recent years, which in turn will help fuel growth in both the MGR and food and drink industries.


Contents: Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: CEE Food & Drink Ratings - Q108
Poland’s Food & Drink Business Environment Rating
SWOT Analyses
Mass Grocery Retail
Poland Mass Grocery Retail Industry SWOT
Food and Drink
Poland Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Economic Activity
Retail
Regional Retail Overview: Promising Future Of Online Retailing In CEE
Industry Forecast Scenario
Table: Mass Grocery Retail Sales by Format (US$bn)
Table: Grocery Retail Sales By Format
Industry Developments
Market Overview
Table: Structure Of The Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure of The Mass Grocery Retail Market - Sales by Format (US$bn)
Table: Value Of Sales Per Outlet, 2006
Food And Drink
Food Regional Overview: Confectionery in Central and Eastern Europe
Table Discount Store Sales (US$bn) by Country 2005-2011
Industry Forecast Scenario
Food
Table: Poland Food Consumption Indicators - Historical Data & Forecasts
Drink
Table: Drinks indicators - Historical Data & Forecasts
Industry Developments
Drink
Food
Market Overview
Food
Drink
Agriculture
Table: Poland Organic Agricultural Data, 2005
Table: Poland Agricultural Production Statistics
Tobacco
Industry Forecast Scenario
Table: Tobacco indicators
Industry Developments
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Table: Key Players - Poland’s Mass Grocery Retail Sector 2006 Estimates
Food and Drink
Table: Key Players - Poland’s Food & Drink Sector, 2006 Estimates
Regional Company Case Studies
Food: Hamé in Central and Eastern Europe
Table: Hamé’s Export Markets
Table Urban Population in the Czech Republic as Percentage of Total
Table Volume/Value of Canned Food in Czech Republic - Historical Data and Forecast
Table Volume/Value of Canned Food in Romania - Historical Data and Forecast
Food: Podravka in Central and Eastern Europe
Table: Podravka Sales By Product Group, 2006 vs 2005
Table: Podravka Key Financial Indicators, 2005 And 2006 (HRKmn)
Mass Grocery Retail: Rewe In Central And Eastern Europe
Title: Rewe’s Position In Markets Where It Has A Retail Presence
Company Analysis
Mass Grocery Retail
Metro Polska
Biedronka (Jerónimo Martins)
Food
Nestlé Polska
Drink
Central European Distribution Corporation
Carlsberg Polska
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits of Potential Returns
Table: Risks to Realisation of Potential Returns
Weighting
Table: Weighting
Our Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Companies Mentioned - Biedronka (Jerónimo Martins) - Carlsberg Polska - Central European Distribution Corporation - Metro Polska - Nestlé Polska


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