China Online Recruitment Market Report, 2006-2007 (Chinese Version)

Online recruitment/e-recruitment refers to the recruitment activity by Internet, which includes information release, resume collection and arrangement, e-interview and online evaluation, etc. and it has brought a dramatic change to the traditional recruitment forms. Unlike the traditional recruitment forms, online recruitment is not only unconstrained by limitations of geography, but also featured by lower cost, stronger pertinence and speedy information spread.

Global online recruitment industry is in the ascendant and its huge market share grows rapidly. Online recruitment has become one of the most successful commercial applications on the Internet. The data from IDC revealed that the market scale of global online recruitment was only USD 2.8 billion in the year of 2001 but that reached USD 7.85 billion by 2004, USD 13.4 billion by 2005 and USD 17.2 billion by 2006. Its annual average growth rate has hit 44.4% in 2000-2006.

Online recruitment has been growing steadily since it appeared in the human resources market of China in 1999. The number of job-search websites has broken through 2000 by the end of 2006 and the click rate reached over 4 billion person-times, and even more, the specialization degree of these websites has also been greatly improved. The market scale of online recruitment of China achieved RMB 4.5 billion in 2005 and RMB 5.03 billion in 2006.

However, traditional recruitment forms still have a large market share and newspaper-based recruitment & job fairs are still the mainstream. The market scale of newspaper-based recruitment keeps growing but its market share shows no remarkable change while the market scales of other traditional forms like job fairs and headhunter have fallen into a decline.

With its attractive future, Chinese online recruitment market has become another new investment hotspot.

The investment of Chinese enterprises in recruitment is currently far beyond enough. For instance, the recruitment cost for senior-junior talents in the US reaches USD 300-400 and its average proportion to annual salary (calculated at USD 50,000 on the average) is 1:150. The corresponding recruitment cost in China, however, is only RMB 20-50 and its proportion to annual salary (calculated at RMB 10,000-12,000) is 1:2500. Therefore, the recruitment market shows huge potentials. Moreover, as the sustainable development of China's economy, the recruitment market scale in China will be constantly expanded at a steady growth rate.

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Content 1. Overview of Online Recruitment
1.1 Relevant concepts
1.2 Comparative analysis with traditional recruitment
1.3 Characteristics

2. China Recruitment Market
2.1 Classification
2.2 Market scale of various recruitment markets
2.3 Market scale and forecast
2.4 Summary

3. Global Online Recruitment Market
3.1 Overview
3.2 Mainstream business pattern
3.3 American online recruitment market
3.4 European online recruitment market
3.5 Case studies
3.5.1 Monster analysis
3.5.2 Workstream analysis
3.5.3 Headhunter analysis
3.5.4 Judge analysis
3.6 Summary

4. China Online Recruitment Market
4.1 Background
4.1.1 Political and law environment
4.1.2 Economic environment
4.1.3 Social cultural environment
4.1.4 Development in theory and technology of Internet
4.2 Market scale
4.3 Competitive pattern
4.4 Summary

5. Relationships among Enterprises, Individuals and Online Recruitment
5.1 Relationship between enterprises and online recruitment
5.1.1 Enterprises making external recruitment
5.1.2 Characteristics of online recruitment enterprises
5.1.3 Industrial types of online recruitment enterprises
5.1.4 Distribution of online recruitment enterprises
5.1.5 Number of online recruitment enterprises
5.1.6 Average annual spending on online recruitment ads by enterprise
5.1.7 Enterprises using other recruitment forms
5.1.8 Summary
5.2 Relationship between individuals and online recruitment
5.2.1 Individual demands for online job-search
5.2.2 Characteristics of online job-seekers
5.2.3 Behavior of online job-seekers
5.2.4 Individual users group utilizing online recruitment
5.2.5 Summary

6. Market Operations of Chinese Large Recruitment Websites
6.1 Overview of Chinese recruitment websites
6.2 51job.com
6.2.1 Overview and services
6.2.2 Business pattern
6.2.3 Financial results
6.3 chinahr.com
6.3.1 Overview and services
6.3.2 Features
6.4 zhaopin.com
6.4.1 Overview and services
6.4.2 Features
6.5 cjol.com
6.5.1 Overview and services
6.5.2 Features
6.6 Summary

7. Investment Opportunities of Local Online Recruitment Market
7.1 Strengths of local recruitment market
7.2 Market operation of job168.com
7.2.1 Overview
7.2.2 Features
7.3 Market operation of zjrc.com
7.4 Online recruitment market in north China
7.4.1 Beijing
7.4.2 Tanjin
7.4.3 Shandong
7.4.4 Hebei
7.4.5 Others
7.5 Online recruitment market in east China
7.5.1 Shanghai
7.5.2 Jiangsu
7.5.3 Zhejiang
7.5.4 Others
7.6 Online recruitment market in south China
7.6.1 Guangdong
7.6.2 Fujian
7.6.3 Others
7.7 Online recruitment market in central China
7.7.1 Henan
7.7.2 Hubei
7.7.3 Hunan
7.7.4 Others
7.8 Online recruitment market in northeast China
7.9 Online recruitment market in southwest China
7.10 Online recruitment market in northwest China
7.11 Investment opportunities

8. Investment Opportunities of Online Recruitment Market by Industry
8.1 Strengths
8.2 Market operation of 800hr.com
8.2.1 Overview
8.2.2 Features
8.2.3 Market operation of buildhr.com
8.3 Market operation of JOBeast.com
8.4 Online recruitment markets of 11 industries
8.4.1 IT industry
8.4.2 Manufacturing industry
8.4.3 Pharmaceutical industry
8.4.4 Tourism industry
8.4.5 Real estate
8.4.6 Chemical industry
8.4.7 Durable consumer goods
8.4.8 Electronic technology industry
8.4.9 Consultation industry
8.4.10 Finance industry
8.4.11 Education and training industry
8.5 Investment opportunities

9. Development Trend of China Online Recruitment Market
9.1 Market Trend
9.2 Countermeasures
9.2.1 Ways guaranteeing website information valid
9.2.2 Change of management idea
9.2.3 Individualized services
9.2.4 Diversified business
9.3 Conclusion

Charts
Market Share of Various Recruitment Forms in China, 2006
Market Scale of Various Recruitment Forms, 2004-2006
Market Scale of Global Online Recruitment, 2001-2006
Proportion of Recruitment Forms among American Enterprises
Recruitment Index of Monster USA
Recruitment Index of Monster Europe
Revenue from Recruitment Business of Monster Worldwide
Diagram of Long Tail Theory
Market Scale of China Online Recruitment and Overall Recruitment, 2002-2006
Overall Competitive Pattern of China Online Recruitment Market
Proportion of External Recruitment by Industry
Characteristics of Enterprises Using Online Recruitment
Regional Distribution of Enterprises Releasing Online Recruitment Ads
Number and Scale of Enterprises Using Online Recruitment, 2002-2007
Annual Average Spending on Online Recruitment Ads by Enterprise, 2002-2007
Satisfaction Degree of Online Recruitment Websites
Main Recruitment Forms Used by Chinese Enterprises, 2006
Scale and Forecast of Online Job-seekers in China, 2001-2007
Decisive Factors for Individuals to Choose Recruitment Websites
Types of Recruitment Websites Chosen by Individual User
Age Structure of Individual User Group
Top 10 Positions of Job-seekers
Top 10 Industries of Job-seekers
Education Degree of Individual User Group
Services Provided by 51job.com for Enterprises
Basic Recruitment Model of 51job.com
Total Operating Revenue of 51job.com, 2001-2006
Online Recruitment Revenue of 51job.com, 2001-2006
Ratio of Online Recruitment Revenue to Total of 51job.com, 2005Q1-2006Q3
Services provided by chinahr.com
Services provided by zhaopin.com
Services provided by cjol.com
Majors of Registered Users of job168.com
Education of Registered Users of job168.com
Recruited Industries of zjrc.com
Recruited Positions of zjrc.com
Education of Registered Users of zjrc.com
Recruited Industries of sdrc.com, Dec 2006
Recruited Positions of sdrc.com, Dec 2006
Users Change of Online Recruitment in Shanghai, 2006Q3
Job-seekers Change of Online Recruitment in Shanghai, 2006Q3
Applicants' Employment Experience of Online Recruitment in Shanghai, 2006Q3
Job Intention of Job-seekers of Online Recruitment in Shanghai, 2006Q3
Applicants' Education of Online Recruitment in Shanghai, 2006Q3
Age Structure of Online Recruitment in Shanghai, 2006Q3
Services provided by 800hr.com
Business Pattern of 800hr.com by Industry
Segment Trend of Online Recruitment Industry
Growth Cycle of Online Recruitment Market
Comparative Analysis of Various Recruitment Forms
Top 10 Chinese Websites by Region, 2006H1
Popularization Rate of Netizens in China, 2003-2006
Top 10 Chinese Recruitment Websites by Per-million-people Coverage, Dec 2006
CISI Index of Recruitment Websites, Oct-Dec 2006
Memorabilia of chinahr.com
Memorabilia of cjol.com
Local Market Strength of China Online Recruitment Industry
Alexa Top 1000 Local Job-search Websites
SWOT Analysis of job168.com
Charging Standard of zjrc.com
Job-search Websites of 15 Ministries and Commissions
Charging Standard of hbrc.com
Monthly Statistics of Top 10 Industries by Talent Demand, 2006Q3
Top 10 Industries by Talent Demand, 2006Q3
Monthly Statistics of Top 10 Positions by Talent Demand, 2006Q3
Top 10 Positions by Talent Demand, 2006Q3
Market Strength of Online Recruitment by Industry
Major Recruitment Websites for IT Industry

- 51job.com
- chinahr.com
- zhaopin.com
- cjol.com