Strategies Adopted by Browser Suppliers and Handset Vendors in the Mobile Browser Market
Market Intelligence & Consulting Institute (MIC), April 2007, Pages: 23
With the exception of a small number of value-line voice phones, 90% of mobile phones on the market have browsers for Internet access. The specifications for these browsers are not all the same. Some support WAP 1.x, others meet WAP 2.0 specifications, and some even provide the same browsing functions typical of a PC. Most of these browsers have not been internally developed by mobile phone vendors but are provided by third-party browser suppliers, led by a small group of companies. This study will focus on the global mobile phone browser market, examining browser adoption by mobile phone vendors and analyzing handset browser suppliers strategies.
Overall development of the global mobile browser market, mobile browser market size, browser adoption strategies of major mobile phone vendors including Nokia, Motorola, Samsung, LG, Sony Ericsson, and major Japanese and Chinese vendors; development of mobile browser suppliers such as Openwave, ACCESS, Teleca, Opera, and Nokia, including their product characteristics and key development strategies Table 1 Major Handset Vendors Browser Adoption
Table 2 Comparison of Opera Mini and Opera Mobile
Table 3 Comparison of Nokias S40 and S60 Platforms
Figure 1 Main Third-party Browser Suppliers Global Market Share, 2005
Figure 2 NetFronts Modularized Structure for Mobile Communications Products
Figure 3 Teleca Obigos Strategic Partnerships
Figure 4 Nokias S60 Browser Structure
Figure 5 Competitive Positions and Strategic Direction of Major Mobile Browser Suppliers
Nokia
Motorola
Samsung
LG
Sony Ericsson
Openwave
ACCESS
Teleca
Opera
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