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The 2007-2012 Outlook for Non-Prescription Beta Agonist Cough and Cold Preparations in India - Product Image

The 2007-2012 Outlook for Non-Prescription Beta Agonist Cough and Cold Preparations in India

  • Published: September 2006
  • Region: India
  • 317 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for non-prescription beta READ MORE >

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in India 15
2.2 Top 100 Cities Sorted By Rank 16
2.3 Latent Demand by Year in India 18
3 ANDAMAN & NICOBAR ISLANDS 19
3.1 Latent Demand by Year - Andaman & Nicobar Islands 19
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 20
3.3 Cities Sorted By District - Andaman & Nicobar Islands 20
4 ANDHRA PRADESH 21
4.1 Latent Demand by Year - Andhra Pradesh 21
4.2 Cities Sorted by Rank - Andhra Pradesh 22
4.3 Cities Sorted By District - Andhra Pradesh 27
5 ARUNACHAL PRADESH 32
5.1 Latent Demand by Year - Arunachal Pradesh 32
5.2 Cities Sorted by Rank - Arunachal Pradesh 33
5.3 Cities Sorted By District - Arunachal Pradesh 34
6 ASSAM 35
6.1 Latent Demand by Year - Assam 35
6.2 Cities Sorted by Rank - Assam 36
6.3 Cities Sorted By District - Assam 39
7 BIHAR 42
7.1 Latent Demand by Year - Bihar 42
7.2 Cities Sorted by Rank - Bihar 43
7.3 Cities Sorted By District - Bihar 46
8 CHANDIGARH 49
8.1 Latent Demand by Year - Chandigarh 49
8.2 Cities Sorted by Rank - Chandigarh 50
8.3 Cities Sorted By District - Chandigarh 50
9 CHHATTISGARH 51
9.1 Latent Demand by Year - Chhattisgarh 51
9.2 Cities Sorted by Rank - Chhattisgarh 52
9.3 Cities Sorted By District - Chhattisgarh 55
10 DADRA & NAGAR HAVELI 58
10.1 Latent Demand by Year - Dadra & Nagar Haveli 58
10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 59
10.3 Cities Sorted By District - Dadra & Nagar Haveli 59
11 DAMAN & DIU 60
11.1 Latent Demand by Year - Daman & Diu 60
11.2 Cities Sorted by Rank - Daman & Diu 61
11.3 Cities Sorted By District - Daman & Diu 61
12 DELHI 62
12.1 Latent Demand by Year - Delhi 62
12.2 Cities Sorted by Rank - Delhi 63
12.3 Cities Sorted By District - Delhi 64
13 GOA 67
13.1 Latent Demand by Year - Goa 67
13.2 Cities Sorted by Rank - Goa 68
13.3 Cities Sorted By District - Goa 69
14 GUJARAT 70
14.1 Latent Demand by Year - Gujarat 70
14.2 Cities Sorted by Rank - Gujarat 71
14.3 Cities Sorted By District - Gujarat 76
15 HARYANA 82
15.1 Latent Demand by Year - Haryana 82
15.2 Cities Sorted by Rank - Haryana 83
15.3 Cities Sorted By District - Haryana 86
16 HIMACHAL PRADESH 89
16.1 Latent Demand by Year - Himachal Pradesh 89
16.2 Cities Sorted by Rank - Himachal Pradesh 90
16.3 Cities Sorted By District - Himachal Pradesh 92
17 JAMMU & KASHMIR 94
17.1 Latent Demand by Year - Jammu & Kashmir 94
17.2 Cities Sorted by Rank - Jammu & Kashmir 95
17.3 Cities Sorted By District - Jammu & Kashmir 97
18 JHARKHAND 100
18.1 Latent Demand by Year - Jharkhand 100
18.2 Cities Sorted by Rank - Jharkhand 101
18.3 Cities Sorted By District - Jharkhand 105
19 KARNATAKA 109
19.1 Latent Demand by Year - Karnataka 109
19.2 Cities Sorted by Rank - Karnataka 110
19.3 Cities Sorted By District - Karnataka 116
20 KERALA 123
20.1 Latent Demand by Year - Kerala 123
20.2 Cities Sorted by Rank - Kerala 124
20.3 Cities Sorted By District - Kerala 128
21 LAKSHADWEEP 132
21.1 Latent Demand by Year - Lakshadweep 132
21.2 Cities Sorted by Rank - Lakshadweep 133
21.3 Cities Sorted By District - Lakshadweep 133
22 MADHYA PRADESH 134
22.1 Latent Demand by Year - Madhya Pradesh 134
22.2 Cities Sorted by Rank - Madhya Pradesh 135
22.3 Cities Sorted By District - Madhya Pradesh 144
23 MAHARASHTRA 154
23.1 Latent Demand by Year - Maharashtra 154
23.2 Cities Sorted by Rank - Maharashtra 155
23.3 Cities Sorted By District - Maharashtra 164
24 MANIPUR 173
24.1 Latent Demand by Year - Manipur 173
24.2 Cities Sorted by Rank - Manipur 174
24.3 Cities Sorted By District - Manipur 175
25 MEGHALAYA 176
25.1 Latent Demand by Year - Meghalaya 176
25.2 Cities Sorted by Rank - Meghalaya 177
25.3 Cities Sorted By District - Meghalaya 178
26 MIZORAM 179
26.1 Latent Demand by Year - Mizoram 179
26.2 Cities Sorted by Rank - Mizoram 180
26.3 Cities Sorted By District - Mizoram 181
27 NAGALAND 182
27.1 Latent Demand by Year - Nagaland 182
27.2 Cities Sorted by Rank - Nagaland 183
27.3 Cities Sorted By District - Nagaland 183
28 ORISSA 184
28.1 Latent Demand by Year - Orissa 184
28.2 Cities Sorted by Rank - Orissa 185
28.3 Cities Sorted By District - Orissa 188
29 PONDICHERRY 192
29.1 Latent Demand by Year - Pondicherry 192
29.2 Cities Sorted by Rank - Pondicherry 193
29.3 Cities Sorted By District - Pondicherry 193
30 PUNJAB 194
30.1 Latent Demand by Year - Punjab 194
30.2 Cities Sorted by Rank - Punjab 195
30.3 Cities Sorted By District - Punjab 199
31 RAJASTHAN 203
31.1 Latent Demand by Year - Rajasthan 203
31.2 Cities Sorted by Rank - Rajasthan 204
31.3 Cities Sorted By District - Rajasthan 209
32 SIKKIM 215
32.1 Latent Demand by Year - Sikkim 215
32.2 Cities Sorted by Rank - Sikkim 216
32.3 Cities Sorted By District - Sikkim 216
33 TAMIL NADU 217
33.1 Latent Demand by Year - Tamil Nadu 217
33.2 Cities Sorted by Rank - Tamil Nadu 218
33.3 Cities Sorted By District - Tamil Nadu 237
34 TRIPURA 256
34.1 Latent Demand by Year - Tripura 256
34.2 Cities Sorted by Rank - Tripura 257
34.3 Cities Sorted By District - Tripura 258
35 UTTAR PRADESH 259
35.1 Latent Demand by Year - Uttar Pradesh 259
35.2 Cities Sorted by Rank - Uttar Pradesh 260
35.3 Cities Sorted By District - Uttar Pradesh 275
36 UTTARANCHAL 291
36.1 Latent Demand by Year - Uttaranchal 291
36.2 Cities Sorted by Rank - Uttaranchal 292
36.3 Cities Sorted By District - Uttaranchal 294
37 WEST BENGAL 297
37.1 Latent Demand by Year - West Bengal 297
37.2 Cities Sorted by Rank - West Bengal 298
37.3 Cities Sorted By District - West Bengal 307
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 316
38.1 Disclaimers & Safe Harbor 316
38.2 User Agreement Provisions 317

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