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The 2007-2012 Outlook for Non-Carbonated Fruit Drinks, Cocktails, and Ades Concentrates Containing No Real Juice in India - Product Image

The 2007-2012 Outlook for Non-Carbonated Fruit Drinks, Cocktails, and Ades Concentrates Containing No Real Juice in India

  • ID: 465180
  • September 2006
  • Region: India
  • 188 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in India 15
2.2 Top 100 Cities Sorted By Rank 16
2.3 Latent Demand by Year in India 19
3 ANDAMAN & NICOBAR ISLANDS 20
3.1 Latent Demand by Year - Andaman & Nicobar Islands 20
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 21
3.3 Cities Sorted By District - Andaman & Nicobar Islands 21
4 ANDHRA PRADESH 22
4.1 Latent Demand by Year - Andhra Pradesh 22
4.2 Cities Sorted by Rank - Andhra Pradesh 23
4.3 Cities Sorted By District - Andhra Pradesh 27
5 ARUNACHAL PRADESH 31
5.1 Latent Demand by Year - Arunachal Pradesh 31
5.2 Cities Sorted by Rank - Arunachal Pradesh 32
5.3 Cities Sorted By District - Arunachal Pradesh 32
6 ASSAM 33
6.1 Latent Demand by Year - Assam 33
6.2 Cities Sorted by Rank - Assam 34
6.3 Cities Sorted By District - Assam 35
7 BIHAR 37
7.1 Latent Demand by Year - Bihar 37
7.2 Cities Sorted by Rank - Bihar 38
7.3 Cities Sorted By District - Bihar 40
8 CHANDIGARH 42
8.1 Latent Demand by Year - Chandigarh 42
8.2 Cities Sorted by Rank - Chandigarh 43
8.3 Cities Sorted By District - Chandigarh 43
9 CHHATTISGARH 44
9.1 Latent Demand by Year - Chhattisgarh 44
9.2 Cities Sorted by Rank - Chhattisgarh 45
9.3 Cities Sorted By District - Chhattisgarh 47
10 DADRA & NAGAR HAVELI 49
10.1 Latent Demand by Year - Dadra & Nagar Haveli 49
10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 50
10.3 Cities Sorted By District - Dadra & Nagar Haveli 50
11 DAMAN & DIU 51
11.1 Latent Demand by Year - Daman & Diu 51
11.2 Cities Sorted by Rank - Daman & Diu 52
11.3 Cities Sorted By District - Daman & Diu 52
12 DELHI 53
12.1 Latent Demand by Year - Delhi 53
12.2 Cities Sorted by Rank - Delhi 54
12.3 Cities Sorted By District - Delhi 55
13 GOA 57
13.1 Latent Demand by Year - Goa 57
13.2 Cities Sorted by Rank - Goa 58
13.3 Cities Sorted By District - Goa 59
14 GUJARAT 60
14.1 Latent Demand by Year - Gujarat 60
14.2 Cities Sorted by Rank - Gujarat 61
14.3 Cities Sorted By District - Gujarat 65
15 HARYANA 69
15.1 Latent Demand by Year - Haryana 69
15.2 Cities Sorted by Rank - Haryana 70
15.3 Cities Sorted By District - Haryana 72
16 HIMACHAL PRADESH 74
16.1 Latent Demand by Year - Himachal Pradesh 74
16.2 Cities Sorted by Rank - Himachal Pradesh 75
16.3 Cities Sorted By District - Himachal Pradesh 76
17 JAMMU & KASHMIR 77
17.1 Latent Demand by Year - Jammu & Kashmir 77
17.2 Cities Sorted by Rank - Jammu & Kashmir 78
17.3 Cities Sorted By District - Jammu & Kashmir 79
18 JHARKHAND 80
18.1 Latent Demand by Year - Jharkhand 80
18.2 Cities Sorted by Rank - Jharkhand 81
18.3 Cities Sorted By District - Jharkhand 82
19 KARNATAKA 84
19.1 Latent Demand by Year - Karnataka 84
19.2 Cities Sorted by Rank - Karnataka 85
19.3 Cities Sorted By District - Karnataka 88
20 KERALA 92
20.1 Latent Demand by Year - Kerala 92
20.2 Cities Sorted by Rank - Kerala 93
20.3 Cities Sorted By District - Kerala 96
21 LAKSHADWEEP 99
21.1 Latent Demand by Year - Lakshadweep 99
21.2 Cities Sorted by Rank - Lakshadweep 100
21.3 Cities Sorted By District - Lakshadweep 100
22 MADHYA PRADESH 101
22.1 Latent Demand by Year - Madhya Pradesh 101
22.2 Cities Sorted by Rank - Madhya Pradesh 102
22.3 Cities Sorted By District - Madhya Pradesh 105
23 MAHARASHTRA 109
23.1 Latent Demand by Year - Maharashtra 109
23.2 Cities Sorted by Rank - Maharashtra 110
23.3 Cities Sorted By District - Maharashtra 114
24 MANIPUR 119
24.1 Latent Demand by Year - Manipur 119
24.2 Cities Sorted by Rank - Manipur 120
24.3 Cities Sorted By District - Manipur 120
25 MEGHALAYA 121
25.1 Latent Demand by Year - Meghalaya 121
25.2 Cities Sorted by Rank - Meghalaya 122
25.3 Cities Sorted By District - Meghalaya 122
26 MIZORAM 123
26.1 Latent Demand by Year - Mizoram 123
26.2 Cities Sorted by Rank - Mizoram 124
26.3 Cities Sorted By District - Mizoram 124
27 NAGALAND 125
27.1 Latent Demand by Year - Nagaland 125
27.2 Cities Sorted by Rank - Nagaland 126
27.3 Cities Sorted By District - Nagaland 126
28 ORISSA 127
28.1 Latent Demand by Year - Orissa 127
28.2 Cities Sorted by Rank - Orissa 128
28.3 Cities Sorted By District - Orissa 130
29 PONDICHERRY 133
29.1 Latent Demand by Year - Pondicherry 133
29.2 Cities Sorted by Rank - Pondicherry 134
29.3 Cities Sorted By District - Pondicherry 134
30 PUNJAB 135
30.1 Latent Demand by Year - Punjab 135
30.2 Cities Sorted by Rank - Punjab 136
30.3 Cities Sorted By District - Punjab 138
31 RAJASTHAN 140
31.1 Latent Demand by Year - Rajasthan 140
31.2 Cities Sorted by Rank - Rajasthan 141
31.3 Cities Sorted By District - Rajasthan 144
32 SIKKIM 147
32.1 Latent Demand by Year - Sikkim 147
32.2 Cities Sorted by Rank - Sikkim 148
32.3 Cities Sorted By District - Sikkim 148
33 TAMIL NADU 149
33.1 Latent Demand by Year - Tamil Nadu 149
33.2 Cities Sorted by Rank - Tamil Nadu 150
33.3 Cities Sorted By District - Tamil Nadu 155
34 TRIPURA 161
34.1 Latent Demand by Year - Tripura 161
34.2 Cities Sorted by Rank - Tripura 162
34.3 Cities Sorted By District - Tripura 162
35 UTTAR PRADESH 163
35.1 Latent Demand by Year - Uttar Pradesh 163
35.2 Cities Sorted by Rank - Uttar Pradesh 164
35.3 Cities Sorted By District - Uttar Pradesh 170
36 UTTARANCHAL 176
36.1 Latent Demand by Year - Uttaranchal 176
36.2 Cities Sorted by Rank - Uttaranchal 177
36.3 Cities Sorted By District - Uttaranchal 178
37 WEST BENGAL 179
37.1 Latent Demand by Year - West Bengal 179
37.2 Cities Sorted by Rank - West Bengal 180
37.3 Cities Sorted By District - West Bengal 183
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 187
38.1 Disclaimers & Safe Harbor 187
38.2 User Agreement Provisions 188

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