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The 2007-2012 Outlook for Marshmallow Cookies Excluding Frozen Cookies in India - Product Image

The 2007-2012 Outlook for Marshmallow Cookies Excluding Frozen Cookies in India

  • Published: September 2006
  • Region: India
  • 212 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 15
2.1 The Latent Demand in India 15
2.2 Top 100 Cities Sorted By Rank 16
2.3 Latent Demand by Year in India 18
3 ANDAMAN & NICOBAR ISLANDS 19
3.1 Latent Demand by Year - Andaman & Nicobar Islands 19
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 20
3.3 Cities Sorted By District - Andaman & Nicobar Islands 20
4 ANDHRA PRADESH 21
4.1 Latent Demand by Year - Andhra Pradesh 21
4.2 Cities Sorted by Rank - Andhra Pradesh 22
4.3 Cities Sorted By District - Andhra Pradesh 26
5 ARUNACHAL PRADESH 30
5.1 Latent Demand by Year - Arunachal Pradesh 30
5.2 Cities Sorted by Rank - Arunachal Pradesh 31
5.3 Cities Sorted By District - Arunachal Pradesh 31
6 ASSAM 32
6.1 Latent Demand by Year - Assam 32
6.2 Cities Sorted by Rank - Assam 33
6.3 Cities Sorted By District - Assam 34
7 BIHAR 37
7.1 Latent Demand by Year - Bihar 37
7.2 Cities Sorted by Rank - Bihar 38
7.3 Cities Sorted By District - Bihar 40
8 CHANDIGARH 42
8.1 Latent Demand by Year - Chandigarh 42
8.2 Cities Sorted by Rank - Chandigarh 43
8.3 Cities Sorted By District - Chandigarh 43
9 CHHATTISGARH 44
9.1 Latent Demand by Year - Chhattisgarh 44
9.2 Cities Sorted by Rank - Chhattisgarh 45
9.3 Cities Sorted By District - Chhattisgarh 47
10 DADRA & NAGAR HAVELI 49
10.1 Latent Demand by Year - Dadra & Nagar Haveli 49
10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 50
10.3 Cities Sorted By District - Dadra & Nagar Haveli 50
11 DAMAN & DIU 51
11.1 Latent Demand by Year - Daman & Diu 51
11.2 Cities Sorted by Rank - Daman & Diu 52
11.3 Cities Sorted By District - Daman & Diu 52
12 DELHI 53
12.1 Latent Demand by Year - Delhi 53
12.2 Cities Sorted by Rank - Delhi 54
12.3 Cities Sorted By District - Delhi 55
13 GOA 56
13.1 Latent Demand by Year - Goa 56
13.2 Cities Sorted by Rank - Goa 57
13.3 Cities Sorted By District - Goa 57
14 GUJARAT 59
14.1 Latent Demand by Year - Gujarat 59
14.2 Cities Sorted by Rank - Gujarat 60
14.3 Cities Sorted By District - Gujarat 64
15 HARYANA 69
15.1 Latent Demand by Year - Haryana 69
15.2 Cities Sorted by Rank - Haryana 70
15.3 Cities Sorted By District - Haryana 72
16 HIMACHAL PRADESH 75
16.1 Latent Demand by Year - Himachal Pradesh 75
16.2 Cities Sorted by Rank - Himachal Pradesh 76
16.3 Cities Sorted By District - Himachal Pradesh 77
17 JAMMU & KASHMIR 78
17.1 Latent Demand by Year - Jammu & Kashmir 78
17.2 Cities Sorted by Rank - Jammu & Kashmir 79
17.3 Cities Sorted By District - Jammu & Kashmir 79
18 JHARKHAND 80
18.1 Latent Demand by Year - Jharkhand 80
18.2 Cities Sorted by Rank - Jharkhand 81
18.3 Cities Sorted By District - Jharkhand 82
19 KARNATAKA 84
19.1 Latent Demand by Year - Karnataka 84
19.2 Cities Sorted by Rank - Karnataka 85
19.3 Cities Sorted By District - Karnataka 89
20 KERALA 93
20.1 Latent Demand by Year - Kerala 93
20.2 Cities Sorted by Rank - Kerala 94
20.3 Cities Sorted By District - Kerala 97
21 LAKSHADWEEP 101
21.1 Latent Demand by Year - Lakshadweep 101
21.2 Cities Sorted by Rank - Lakshadweep 102
21.3 Cities Sorted By District - Lakshadweep 102
22 MADHYA PRADESH 103
22.1 Latent Demand by Year - Madhya Pradesh 103
22.2 Cities Sorted by Rank - Madhya Pradesh 104
22.3 Cities Sorted By District - Madhya Pradesh 109
23 MAHARASHTRA 114
23.1 Latent Demand by Year - Maharashtra 114
23.2 Cities Sorted by Rank - Maharashtra 115
23.3 Cities Sorted By District - Maharashtra 121
24 MANIPUR 127
24.1 Latent Demand by Year - Manipur 127
24.2 Cities Sorted by Rank - Manipur 128
24.3 Cities Sorted By District - Manipur 128
25 MEGHALAYA 129
25.1 Latent Demand by Year - Meghalaya 129
25.2 Cities Sorted by Rank - Meghalaya 130
25.3 Cities Sorted By District - Meghalaya 130
26 MIZORAM 131
26.1 Latent Demand by Year - Mizoram 131
26.2 Cities Sorted by Rank - Mizoram 132
26.3 Cities Sorted By District - Mizoram 132
27 NAGALAND 133
27.1 Latent Demand by Year - Nagaland 133
27.2 Cities Sorted by Rank - Nagaland 134
27.3 Cities Sorted By District - Nagaland 134
28 ORISSA 135
28.1 Latent Demand by Year - Orissa 135
28.2 Cities Sorted by Rank - Orissa 136
28.3 Cities Sorted By District - Orissa 138
29 PONDICHERRY 142
29.1 Latent Demand by Year - Pondicherry 142
29.2 Cities Sorted by Rank - Pondicherry 143
29.3 Cities Sorted By District - Pondicherry 143
30 PUNJAB 144
30.1 Latent Demand by Year - Punjab 144
30.2 Cities Sorted by Rank - Punjab 145
30.3 Cities Sorted By District - Punjab 147
31 RAJASTHAN 150
31.1 Latent Demand by Year - Rajasthan 150
31.2 Cities Sorted by Rank - Rajasthan 151
31.3 Cities Sorted By District - Rajasthan 155
32 SIKKIM 159
32.1 Latent Demand by Year - Sikkim 159
32.2 Cities Sorted by Rank - Sikkim 160
32.3 Cities Sorted By District - Sikkim 160
33 TAMIL NADU 161
33.1 Latent Demand by Year - Tamil Nadu 161
33.2 Cities Sorted by Rank - Tamil Nadu 162
33.3 Cities Sorted By District - Tamil Nadu 170
34 TRIPURA 179
34.1 Latent Demand by Year - Tripura 179
34.2 Cities Sorted by Rank - Tripura 180
34.3 Cities Sorted By District - Tripura 180
35 UTTAR PRADESH 181
35.1 Latent Demand by Year - Uttar Pradesh 181
35.2 Cities Sorted by Rank - Uttar Pradesh 182
35.3 Cities Sorted By District - Uttar Pradesh 190
36 UTTARANCHAL 199
36.1 Latent Demand by Year - Uttaranchal 199
36.2 Cities Sorted by Rank - Uttaranchal 200
36.3 Cities Sorted By District - Uttaranchal 201
37 WEST BENGAL 202
37.1 Latent Demand by Year - West Bengal 202
37.2 Cities Sorted by Rank - West Bengal 203
37.3 Cities Sorted By District - West Bengal 207
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 211
38.1 Disclaimers & Safe Harbor 211
38.2 User Agreement Provisions 212

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