Fixed Operators Fight Back: Using Prepaid and DSL to Maximize Revenus and Minimize the Mobile Threat
Pyramid Research, Inc, January 2002, Pages: 50
Across Latin America, main line growth is slowing and mobile operators are chipping away at fixed line subscribers. But despite the sometimes dire predictions, fixed operators are well positioned to capitalize on growing demand for high-speed data and insatiable demand for basic connectivity.
This new report shows how operators are currently under-exploiting the profitability potential of the local loop. This may come as a surprise considering that the local loop is currently a cash cow for Latin American operators, some of which exhibited Ebidta margins as high as 52% at year-end 2001. The provisioning of DSL and prepaid services provides key opportunities for carriers to further increase their profitability. But they must act quickly and wisely.
In order for Latin American operators to boost their revenues via increased Internet revenues and decreased uncollectables, they should concentrate on targeting two groups: high-end and low-end customers. High-end customers can be approached with a DSL offering and a prepaid alternative can be offered to lower-end customers. This report provides forecasts and case studies to help operators implement profitable customer segmentation strategies.
Although this report focuses primarily on Latin American operators, all fixed operators will benefit from the strategies and company case studies provided. Valuable data and analysis in this report includes near-term broadband opportunities for vendors in Latin America case study analysis of the evolution of prepaid services in the Philippines Internet user penetration in the top six Latin American markets for 1997-2006 and an in-depth company profile of Cantv.
Region:
Latin America
Number of Exhibits: 37
Executive Summary
Winds of Change Bring Opportunities for Growth
Despite a Sluggish Main Line and Revenue Growth…
… The Local Loop is Still an Operator’s Cash Cow
So what does all this mean?
Boosting Revenues by Understanding your Customers
A Tale of Two Segments
DSL Gains Momentum throughout Latin America
The Broadband Race
Drivers/inhibitors of DSL Growth in Latin America
The Addressable Market for DSL
Spotlight on CANTV: Using Marketing as a Tool for Driving ADSL Subscriber Number Growth
Money Talks
The NPV of a DSL Customer
Spotlight on Covad: What Incumbents can Learn from a CLEC
Driving Revenues and Fixed Penetration Rates Amongst Lower Income Segments
Prepaid is the Answer to Servicing Low-end Customers’ Communication Needs…
Spotlight on Telmex: Positioning Itself to Kill Two Birds with the Same Stone
Prepaid Services: Same Tool for Different Strategies
Conclusions and Recommendations
Appendix A: Internet User Penetration: Regional and in Top 6 Latin American Markets, 1997-2006
Appendix B: Identifying Geographic Hotspots for Broadband in Latin America
Appendix C: First Opportunities in Latin American Broadband for Vendors
Appendix D: Local Loop Unbundling Variants
Appendix E: Prepaid in the Philippines: Will Fixed Follow Mobile?
Appendix F: DSL Adoption in Europe
Appendix G: CANTV Company Profile
<b>List of Exhibits:</b>
Latin America Regional Main Line Growth and Penetration Rates, 1997-2006
ARPH: Comparison Between Latin America and the USA, 1998-2006
EBIDTA Margins for Selected Latin American Operators, 1999-2001
CATV Household Penetration Throughout Latin America, 2001
Broadband Technologies in Latin America, 2001-2006
Drivers and Inhibitors of DSL Growth in Latin America
Different Types of ISPs Throughout Latin America
DSL: Meeting the Needs of High-End Customers
CANTV ADSL Accounts, 1Q00-4Q01
Dial-up vs. ADSL: Average Monthly Fees
DSL Figures with price Variations, 2006
Profit Margin Change Impact Over NPV: Hypothetical Scenarios
Covad ADSL Lines in Service and Revenues: 1998-2001
Telmex: Positioning of Multifón Hogar vs. Ladafón
Select Anatel Buildout Requirements for 2003
Fixed vs. Mobile Penetration in Venezuela, 1997-2001
CANTV Residential Lines Net Additions, 3Q00-4Q01
Internet User Penetratioin: Regional and In Top Six Latin American Markets, 1997-2006
Identifying Geographic Hotspots for Broadband in Latin American
First Opportunities in Latin American Broadband for Equipment Vendors
Local Loop Unbundling Variants
APPENDIX: Prepaid in the Philippines. Will Fixed Follow Mobile?
Mobile Phone Subscriber Growth in the Philippines, 1996-2006
Mobile Phone vs. Fixed Line Penetration, 1996-2001
Prepaid Fixed-Lines, 3Q00-4Q01
Prepaid vs. Post-Paid Net Additions, 3Q00-4Q01
APPENDIX: CANTV Company Profile
Venworld Consortium Structure at Time of CANTV Privatization, 1991
CANTV Ownership Structure, 1996 and 2002
Key Financial Indicators, 2000 vs. 2001 (US$m)
CANTV’s Subscribers, 2000-2001 (000s)
CANTV’s Western Fiber Optic Network
Movilnet Subscribers by Generation
Mobile Market Share, 2000-2001
Drivers and Inhibitors of CANTV’s Business
<b>Companies Mentioned:</b>
AOL
AT&T
BellSouth
Brasil Telecom
Cable Onda (Mexico)
Cablemas (Panama)
Covad Communications (USA)
Embratel (Brazil)
Empresa de Teléfonos de Bogotá, ETB (Colombia)
IG (Brazil)
Manquehue (Chile)
NorthPoint (USA)
Philippine Long Distance Telephone Company, PLDT
Prodigy (Mexico)
Rhythms Communications (USA)
Sercomtel (Brazil)
Siemens
SuperCable (Venezuela)
SVNet (El Salvador)
Telecom (Colombia)
Telefónica CTC Chile
Telefónica de Argentina
Telefónica del Perú
Telesp (Brazil)
Telemar (Brazil)
Telmex (Mexico)
Terra
TIM (Peru)
UOL (Brazil)
Yunque.net (Puerto Rico)
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