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The 2007-2012 Outlook for Non-Aerosol Hair Spray in India - Product Image

The 2007-2012 Outlook for Non-Aerosol Hair Spray in India

  • ID: 467226
  • September 2006
  • Region: India
  • 303 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 The Latent Demand in India 14
2.2 Top 100 Cities Sorted By Rank 15
2.3 Latent Demand by Year in India 17
3 ANDAMAN & NICOBAR ISLANDS 18
3.1 Latent Demand by Year - Andaman & Nicobar Islands 18
3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 19
3.3 Cities Sorted By District - Andaman & Nicobar Islands 19
4 ANDHRA PRADESH 20
4.1 Latent Demand by Year - Andhra Pradesh 20
4.2 Cities Sorted by Rank - Andhra Pradesh 21
4.3 Cities Sorted By District - Andhra Pradesh 26
5 ARUNACHAL PRADESH 31
5.1 Latent Demand by Year - Arunachal Pradesh 31
5.2 Cities Sorted by Rank - Arunachal Pradesh 32
5.3 Cities Sorted By District - Arunachal Pradesh 32
6 ASSAM 33
6.1 Latent Demand by Year - Assam 33
6.2 Cities Sorted by Rank - Assam 34
6.3 Cities Sorted By District - Assam 37
7 BIHAR 40
7.1 Latent Demand by Year - Bihar 40
7.2 Cities Sorted by Rank - Bihar 41
7.3 Cities Sorted By District - Bihar 44
8 CHANDIGARH 47
8.1 Latent Demand by Year - Chandigarh 47
8.2 Cities Sorted by Rank - Chandigarh 48
8.3 Cities Sorted By District - Chandigarh 48
9 CHHATTISGARH 49
9.1 Latent Demand by Year - Chhattisgarh 49
9.2 Cities Sorted by Rank - Chhattisgarh 50
9.3 Cities Sorted By District - Chhattisgarh 52
10 DADRA & NAGAR HAVELI 55
10.1 Latent Demand by Year - Dadra & Nagar Haveli 55
10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 56
10.3 Cities Sorted By District - Dadra & Nagar Haveli 56
11 DAMAN & DIU 57
11.1 Latent Demand by Year - Daman & Diu 57
11.2 Cities Sorted by Rank - Daman & Diu 58
11.3 Cities Sorted By District - Daman & Diu 58
12 DELHI 59
12.1 Latent Demand by Year - Delhi 59
12.2 Cities Sorted by Rank - Delhi 60
12.3 Cities Sorted By District - Delhi 61
13 GOA 64
13.1 Latent Demand by Year - Goa 64
13.2 Cities Sorted by Rank - Goa 65
13.3 Cities Sorted By District - Goa 66
14 GUJARAT 67
14.1 Latent Demand by Year - Gujarat 67
14.2 Cities Sorted by Rank - Gujarat 68
14.3 Cities Sorted By District - Gujarat 73
15 HARYANA 79
15.1 Latent Demand by Year - Haryana 79
15.2 Cities Sorted by Rank - Haryana 80
15.3 Cities Sorted By District - Haryana 82
16 HIMACHAL PRADESH 85
16.1 Latent Demand by Year - Himachal Pradesh 85
16.2 Cities Sorted by Rank - Himachal Pradesh 86
16.3 Cities Sorted By District - Himachal Pradesh 87
17 JAMMU & KASHMIR 89
17.1 Latent Demand by Year - Jammu & Kashmir 89
17.2 Cities Sorted by Rank - Jammu & Kashmir 90
17.3 Cities Sorted By District - Jammu & Kashmir 92
18 JHARKHAND 94
18.1 Latent Demand by Year - Jharkhand 94
18.2 Cities Sorted by Rank - Jharkhand 95
18.3 Cities Sorted By District - Jharkhand 98
19 KARNATAKA 103
19.1 Latent Demand by Year - Karnataka 103
19.2 Cities Sorted by Rank - Karnataka 104
19.3 Cities Sorted By District - Karnataka 110
20 KERALA 117
20.1 Latent Demand by Year - Kerala 117
20.2 Cities Sorted by Rank - Kerala 118
20.3 Cities Sorted By District - Kerala 122
21 LAKSHADWEEP 126
21.1 Latent Demand by Year - Lakshadweep 126
21.2 Cities Sorted by Rank - Lakshadweep 127
21.3 Cities Sorted By District - Lakshadweep 127
22 MADHYA PRADESH 128
22.1 Latent Demand by Year - Madhya Pradesh 128
22.2 Cities Sorted by Rank - Madhya Pradesh 129
22.3 Cities Sorted By District - Madhya Pradesh 138
23 MAHARASHTRA 147
23.1 Latent Demand by Year - Maharashtra 147
23.2 Cities Sorted by Rank - Maharashtra 148
23.3 Cities Sorted By District - Maharashtra 156
24 MANIPUR 165
24.1 Latent Demand by Year - Manipur 165
24.2 Cities Sorted by Rank - Manipur 166
24.3 Cities Sorted By District - Manipur 167
25 MEGHALAYA 168
25.1 Latent Demand by Year - Meghalaya 168
25.2 Cities Sorted by Rank - Meghalaya 169
25.3 Cities Sorted By District - Meghalaya 169
26 MIZORAM 170
26.1 Latent Demand by Year - Mizoram 170
26.2 Cities Sorted by Rank - Mizoram 171
26.3 Cities Sorted By District - Mizoram 171
27 NAGALAND 172
27.1 Latent Demand by Year - Nagaland 172
27.2 Cities Sorted by Rank - Nagaland 173
27.3 Cities Sorted By District - Nagaland 173
28 ORISSA 174
28.1 Latent Demand by Year - Orissa 174
28.2 Cities Sorted by Rank - Orissa 175
28.3 Cities Sorted By District - Orissa 178
29 PONDICHERRY 182
29.1 Latent Demand by Year - Pondicherry 182
29.2 Cities Sorted by Rank - Pondicherry 183
29.3 Cities Sorted By District - Pondicherry 183
30 PUNJAB 184
30.1 Latent Demand by Year - Punjab 184
30.2 Cities Sorted by Rank - Punjab 185
30.3 Cities Sorted By District - Punjab 189
31 RAJASTHAN 193
31.1 Latent Demand by Year - Rajasthan 193
31.2 Cities Sorted by Rank - Rajasthan 194
31.3 Cities Sorted By District - Rajasthan 199
32 SIKKIM 204
32.1 Latent Demand by Year - Sikkim 204
32.2 Cities Sorted by Rank - Sikkim 205
32.3 Cities Sorted By District - Sikkim 205
33 TAMIL NADU 206
33.1 Latent Demand by Year - Tamil Nadu 206
33.2 Cities Sorted by Rank - Tamil Nadu 207
33.3 Cities Sorted By District - Tamil Nadu 225
34 TRIPURA 244
34.1 Latent Demand by Year - Tripura 244
34.2 Cities Sorted by Rank - Tripura 245
34.3 Cities Sorted By District - Tripura 245
35 UTTAR PRADESH 247
35.1 Latent Demand by Year - Uttar Pradesh 247
35.2 Cities Sorted by Rank - Uttar Pradesh 248
35.3 Cities Sorted By District - Uttar Pradesh 263
36 UTTARANCHAL 279
36.1 Latent Demand by Year - Uttaranchal 279
36.2 Cities Sorted by Rank - Uttaranchal 280
36.3 Cities Sorted By District - Uttaranchal 282
37 WEST BENGAL 284
37.1 Latent Demand by Year - West Bengal 284
37.2 Cities Sorted by Rank - West Bengal 285
37.3 Cities Sorted By District - West Bengal 293
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 302
38.1 Disclaimers & Safe Harbor 302
38.2 User Agreement Provisions 303

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