Gprs: Next Generation Now - How W. E. Operators are Making 2.5G Work

Pyramid Research, Inc, January 2002, Pages: 41

We see Gprs as a much greater opportunity (and challenge) than simply an intermediate solution to third-generation (3G) services. The market for 2.5 and 3G data services will grow from $13bn in 2001 to $49bn in 2006, commanding more than a third of overall operator revenue.
This report will help you: Predict revenue potential of Gprs migration over the next five years understand the Gprs launch plans of 36 European operators effectively price Gprs services and capitalize on multimedia messaging services (MMS). It leverages the Pyramid mobile networks and mobile revenue models to build three Net Present Value (NPV) scenarios for One 2 One’s Gprs network upgrade in the UK. In three scenarios, Pyramid values One 2 One’s expected returns from data services from its Gprs upgrade based on the 2002-2006 forecast period, which will be the most robust years for Gprs revenue generation. This report highlights what elements of Gprs strategies are likely to work for operators, what will not, and what the key pitfalls will be on the path of 2.5G.
Pyramid conducted in-depth primary research and analysis of the operations of four European mobile operators - Telia, Orange UK, KPN Mobile, and Quam - revealing vastly different strategies employed in Gprs service launches.

Region:

Europe

Number of Exhibits: 29

Executive Summary More Than a Litmus Test for 3G Key Network Features of GPRS GPRS Transforms the Mobile Value Chain and Opens New Application Horizons Spotlight on Vizzavi 2.5G Application Development Pricing GPRS Services The Bottom Line on GPRS Hypothetical Case Study: One 2 One’s Return on Investment from GPRS Case A: Moderate to Strong Demand Case B: High Demand Case C: Low Demand Killer Opportunities for GPRS Operators Opportunity: Migration of messaging from SMS to MMS Opportunity: Bluetooth Opportunity: GPRS / WLAN hybrid Opportunity Killers for GPRS Operators GPRS Operator Profile: Orange UK Adopts a Dual-Bearer Approach Orange Strategic Focus: Getting It Right Without the Hype GPRS Operator Profile: Telia Mobile Entices Scandanavia Telia: Bring on the Subscribers! GPRS Operator Profile: KPN Mobile in Early Days for European i-Mode i-Mode’s Paradox: How ‘Open’ is it in Europe? GPRS Operator Profile: Quam - Ambition and a Pan-European Vision Fighting the Uphill Battle: Niche Market Focus and Pan-European Vision The Road Ahead List of Exhibits: GPRS users will account for over a third of Western Europe’s mobile subscription base in 2006 A new GPRS value circle is emerging GPRS will serve as catalyst for data revenue explosion in Western Europe Mobile Portals Open the Door to a Vast Array of Services GPRS Pricing Schemes in Western Europe: Diverse, Confusing, and Expensive Evolution of Mobile Tariff Plans with Application Development One 2 One’s Active GPRS Data Users Based on Demand Scenarios Case A: Moderate GPRS Demand Yields NPV of $326m and Breakeven in Early 2006 Case B: High GPRS Demand Yields a NPV of $583m and Breakeven in 2005 Case C: Low GPRS Demand Yields a NPV of $26m and Negative IRR Through 2006 SMS and successors will bring a doubling of messaging revenue by 2006 GPRS Launch Plans of Western European Operators Orange GPRS Tariff Structure Terminal Handsets on Offer With Orange Orange Service Portfolio Snapshot Orange will be a UK Leader in Advanced Data Services Telia’s Terminal Offers: A Multiplicity of Access Telia Mobile GPRS Tariff Structure Telia’s GPRS Subscription Base in Scandinavia will top 2m by 2006 Telia Mobile Services at a Glance i-Mode Japan Tariff Structure KPN Mobile’s First i-Mode Terminal Potential First-tier i-Mode Services iMode will be strongest in KPN’s Dutch Base Current Terminal Handsets Quam’s GPRS Tariff Structure Quam’s WASP Partnerships German Mobile Network Operator Market is Dominated by T-Mobil and Vodafone Quam: Snapshot of Standard Launch Products & Service Portfolio Companies Mentioned: Airtel Amdocs AOL Aptilo Networks Best Western Blue Factory BSCH BBVA British Telecom Carphone Warehouse Convergys DNA Finland Dolphin Endemol Ericsson Europolitan Vodafone France Telecom Gate5 Hewlett Packard Hutchison 3G IBM Iobox KPMG KPN Mobile Logica Lotus max.mobil Meteoconsult mmO2 (BT Cellnet) MobilePosition Motorola NEC NetCom ASA Netonomy Nokia NTT DoCoMo One 2 One Oracle Orange UK Pearson PeopleSoft Qualcomm Quam Radio 538 Railtrack UK Research in Motion (RIM) Reuters Samsung SAP Sonera Swisscom Symbol Technologies T-Mobil Tele2 Telefónica Móviles Telia Tempus 21 Viag Interkom Vizzavi Vodafone

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Gprs: Next Generation Now - How W. E. Operators are Making 2.5G Work

Pyramid Research, Inc, January 2002, Pages: 41

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