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Central America: Small Markets, Big Returns Product Image

Central America: Small Markets, Big Returns

  • Published: January 2002
  • 33 pages
  • Pyramid Research, Inc

Long ignored, Central America’s telecommunications sector is now drawing the attention of the region’s leading telecommunications operating companies. Why have the region’s smallest countries generated so much attention? When measured collectively, they represent a significant opportunity.
As a whole, Central America’s fixed communications market represents a US$12.6bn opportunity over the next five years (2002-2006). This sum is greater than the sum that will be generated in Colombia, the region’s fourth largest market, during the same time period. Additionally, the barriers to and costs of entry are relatively low. This combination of high revenue potential and low cost of entry presents an enticing opportunity to new market entrants wishing to make quick and high returns.
The window of opportunity for operators wishing to establish a presence in Central America is a short one. Guatemala and El Salvador have already privatized and liberalized their markets. This report will help you size the fixed markets: residential and corporate avoid costly "new entrant" mistakes identify profitable corporate customers assess the competition and act quickly and wisely.
Region:

Latin America

Number of Exhibits: 19

Why Central America? Why Now? <BR><BR>How Big is the Pie? Bigger than Colombia – Equal to Chile <BR><BR>How Attractive is the Pie? <BR><BR>No Good Opportunity is Without Risks and Central America is No Exception <BR><BR>Case Study: Honduras <BR><BR>The Playing Field <BR><BR>Spotlight on TELGUA: Importing Successful Strategies from Mexico <BR><BR>Players Have Not Yet Established Themselves <BR><BR>Conclusions and Recommendations <BR><BR>Business Demographics in Central America <BR><BR>Company Profile: Convergence<BR><BR><b>List of Exhibits:</b><BR><BR>Fixed Communications Service Revenues, 1997-2006 <BR><BR>Fixed Communications Service Revenues, by Country, 2001 <BR><BR>Fixed Line Penetration vs GDP per Capita, Latin America, 2001 <BR><BR>Central America’s Basic Telecommunications Indicators at a Glance, 2001 <BR><BR>Cost of Incumbents in Latin America, 1988-2001 <BR><BR>Wireless Local Loop (3.5 GHz) License Pricing Select Countries <BR><BR>Map of Central American Incumbents, 1Q2002 <BR><BR>Central America’s Incumbent Operators, at a Glance <BR><BR>Incumbent Winners and Losers in Central America <BR><BR>TELGUA’s Financial Indicators (US$m), 2001 <BR><BR>Residential versus Business Service Revenues, Central America 1997-2006 <BR><BR>Measuring Payback: Residential versus Business Customers <BR><BR>Distribution of Businesses and Business Revenues in Central America, 2001 <BR><BR>Distribution of Business Revenues by Country, 2001 <BR><BR>Strategies for Expanding Revenues within Each Business Segment <BR><BR>Distribution of Central American Business Revenues by Service Type and Company Size, 2001 <BR><BR>Central America’s Pan-Regional Corporate Communications Service Providers, At a Glance <BR><BR>Target Audiences of Select Central American Operators, 2001 <BR><BR>New Entrant Winners and Losers in Central America<BR><BR><b>Companies Mentioned:</b><BR><BR>

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