### The 2013-2018 Outlook for Alcoholic Cooler Beverages in India

- Language: English
- Published: January 2013
- Region: India

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- Published: September 2006
- Region: India
- 305 pages
- ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for alcoholic spirits in
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1 INTRODUCTION 9

1.1 Overview 9

1.2 What is Latent Demand and the P.I.E.? 9

1.3 The Methodology 10

1.3.1 Step 1. Product Definition and Data Collection 11

1.3.2 Step 2. Filtering and Smoothing 12

1.3.3 Step 3. Filling in Missing Values 12

1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12

1.3.5 Step 5. Fixed-Parameter Linear Estimation 13

1.3.6 Step 6. Aggregation and Benchmarking 13

2 SUMMARY OF FINDINGS 14

2.1 The Latent Demand in India 14

2.2 Top 100 Cities Sorted By Rank 15

2.3 Latent Demand by Year in India 18

3 ANDAMAN & NICOBAR ISLANDS 19

3.1 Latent Demand by Year - Andaman & Nicobar Islands 19

3.2 Cities Sorted by Rank - Andaman & Nicobar Islands 20

3.3 Cities Sorted By District - Andaman & Nicobar Islands 20

4 ANDHRA PRADESH 21

4.1 Latent Demand by Year - Andhra Pradesh 21

4.2 Cities Sorted by Rank - Andhra Pradesh 22

4.3 Cities Sorted By District - Andhra Pradesh 27

5 ARUNACHAL PRADESH 32

5.1 Latent Demand by Year - Arunachal Pradesh 32

5.2 Cities Sorted by Rank - Arunachal Pradesh 33

5.3 Cities Sorted By District - Arunachal Pradesh 33

6 ASSAM 34

6.1 Latent Demand by Year - Assam 34

6.2 Cities Sorted by Rank - Assam 35

6.3 Cities Sorted By District - Assam 38

7 BIHAR 41

7.1 Latent Demand by Year - Bihar 41

7.2 Cities Sorted by Rank - Bihar 42

7.3 Cities Sorted By District - Bihar 45

8 CHANDIGARH 48

8.1 Latent Demand by Year - Chandigarh 48

8.2 Cities Sorted by Rank - Chandigarh 49

8.3 Cities Sorted By District - Chandigarh 49

9 CHHATTISGARH 50

9.1 Latent Demand by Year - Chhattisgarh 50

9.2 Cities Sorted by Rank - Chhattisgarh 51

9.3 Cities Sorted By District - Chhattisgarh 53

10 DADRA & NAGAR HAVELI 56

10.1 Latent Demand by Year - Dadra & Nagar Haveli 56

10.2 Cities Sorted by Rank - Dadra & Nagar Haveli 57

10.3 Cities Sorted By District - Dadra & Nagar Haveli 57

11 DAMAN & DIU 58

11.1 Latent Demand by Year - Daman & Diu 58

11.2 Cities Sorted by Rank - Daman & Diu 59

11.3 Cities Sorted By District - Daman & Diu 59

12 DELHI 60

12.1 Latent Demand by Year - Delhi 60

12.2 Cities Sorted by Rank - Delhi 61

12.3 Cities Sorted By District - Delhi 62

13 GOA 65

13.1 Latent Demand by Year - Goa 65

13.2 Cities Sorted by Rank - Goa 66

13.3 Cities Sorted By District - Goa 67

14 GUJARAT 68

14.1 Latent Demand by Year - Gujarat 68

14.2 Cities Sorted by Rank - Gujarat 69

14.3 Cities Sorted By District - Gujarat 74

15 HARYANA 80

15.1 Latent Demand by Year - Haryana 80

15.2 Cities Sorted by Rank - Haryana 81

15.3 Cities Sorted By District - Haryana 83

16 HIMACHAL PRADESH 86

16.1 Latent Demand by Year - Himachal Pradesh 86

16.2 Cities Sorted by Rank - Himachal Pradesh 87

16.3 Cities Sorted By District - Himachal Pradesh 88

17 JAMMU & KASHMIR 90

17.1 Latent Demand by Year - Jammu & Kashmir 90

17.2 Cities Sorted by Rank - Jammu & Kashmir 91

17.3 Cities Sorted By District - Jammu & Kashmir 93

18 JHARKHAND 95

18.1 Latent Demand by Year - Jharkhand 95

18.2 Cities Sorted by Rank - Jharkhand 96

18.3 Cities Sorted By District - Jharkhand 99

19 KARNATAKA 104

19.1 Latent Demand by Year - Karnataka 104

19.2 Cities Sorted by Rank - Karnataka 105

19.3 Cities Sorted By District - Karnataka 111

20 KERALA 118

20.1 Latent Demand by Year - Kerala 118

20.2 Cities Sorted by Rank - Kerala 119

20.3 Cities Sorted By District - Kerala 123

21 LAKSHADWEEP 127

21.1 Latent Demand by Year - Lakshadweep 127

21.2 Cities Sorted by Rank - Lakshadweep 128

21.3 Cities Sorted By District - Lakshadweep 128

22 MADHYA PRADESH 129

22.1 Latent Demand by Year - Madhya Pradesh 129

22.2 Cities Sorted by Rank - Madhya Pradesh 130

22.3 Cities Sorted By District - Madhya Pradesh 139

23 MAHARASHTRA 148

23.1 Latent Demand by Year - Maharashtra 148

23.2 Cities Sorted by Rank - Maharashtra 149

23.3 Cities Sorted By District - Maharashtra 157

24 MANIPUR 166

24.1 Latent Demand by Year - Manipur 166

24.2 Cities Sorted by Rank - Manipur 167

24.3 Cities Sorted By District - Manipur 168

25 MEGHALAYA 169

25.1 Latent Demand by Year - Meghalaya 169

25.2 Cities Sorted by Rank - Meghalaya 170

25.3 Cities Sorted By District - Meghalaya 170

26 MIZORAM 171

26.1 Latent Demand by Year - Mizoram 171

26.2 Cities Sorted by Rank - Mizoram 172

26.3 Cities Sorted By District - Mizoram 172

27 NAGALAND 174

27.1 Latent Demand by Year - Nagaland 174

27.2 Cities Sorted by Rank - Nagaland 175

27.3 Cities Sorted By District - Nagaland 175

28 ORISSA 176

28.1 Latent Demand by Year - Orissa 176

28.2 Cities Sorted by Rank - Orissa 177

28.3 Cities Sorted By District - Orissa 180

29 PONDICHERRY 184

29.1 Latent Demand by Year - Pondicherry 184

29.2 Cities Sorted by Rank - Pondicherry 185

29.3 Cities Sorted By District - Pondicherry 185

30 PUNJAB 186

30.1 Latent Demand by Year - Punjab 186

30.2 Cities Sorted by Rank - Punjab 187

30.3 Cities Sorted By District - Punjab 191

31 RAJASTHAN 195

31.1 Latent Demand by Year - Rajasthan 195

31.2 Cities Sorted by Rank - Rajasthan 196

31.3 Cities Sorted By District - Rajasthan 201

32 SIKKIM 206

32.1 Latent Demand by Year - Sikkim 206

32.2 Cities Sorted by Rank - Sikkim 207

32.3 Cities Sorted By District - Sikkim 207

33 TAMIL NADU 208

33.1 Latent Demand by Year - Tamil Nadu 208

33.2 Cities Sorted by Rank - Tamil Nadu 209

33.3 Cities Sorted By District - Tamil Nadu 227

34 TRIPURA 246

34.1 Latent Demand by Year - Tripura 246

34.2 Cities Sorted by Rank - Tripura 247

34.3 Cities Sorted By District - Tripura 247

35 UTTAR PRADESH 249

35.1 Latent Demand by Year - Uttar Pradesh 249

35.2 Cities Sorted by Rank - Uttar Pradesh 250

35.3 Cities Sorted By District - Uttar Pradesh 265

36 UTTARANCHAL 281

36.1 Latent Demand by Year - Uttaranchal 281

36.2 Cities Sorted by Rank - Uttaranchal 282

36.3 Cities Sorted By District - Uttaranchal 284

37 WEST BENGAL 286

37.1 Latent Demand by Year - West Bengal 286

37.2 Cities Sorted by Rank - West Bengal 287

37.3 Cities Sorted By District - West Bengal 295

38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 304

38.1 Disclaimers & Safe Harbor 304

38.2 User Agreement Provisions 305

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