Secrets of Mvno Success in Western Europe - Market Research Reports - Research and Markets

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Secrets of Mvno Success in Western Europe

Description:

* 16 countries rated * Market projections for Italy, Germany, and the U.K. * Profiles of debitel and Virgin Mobile Aspiring mobile virtual network operators (Mvnos) are flooding the European market By year-end 2002 there will be some 50 Mvnos in Western Europe's mobile market, with many considering a pan-European strategy, including Virgin, Sense Communications, and Tele2. But not all Mvnos will succeed. Companies considering an Mvno entry strategy need to determine which countries offer the best combination of market opportunity, competitive opportunity, and insulation from supplier pressures. This new Pyramid report considers 16 European countries according to these three parameters and ranks them according to the attractiveness of their Mvno opportunity. In addition, this report includes in-depth operator profiles and market projections. Region: Europe Number of Exhibits: 15

Contents:

Benefits and Risks of the MVNO Business Model

Rating the Markets

Germany: Proactive Regulator, Huge Market Drive MVNO Opportunity

Spotlight on debitel: Building the Virtual Convergence Offer

UK: MVNOs Soothe UMTS Woes

Spotlight on Virgin Mobile UK: Brand over Bandwidth

Return to Marketing 101

Italy: MVNO Vulnerability Negates Massive Market Opportunity

Implications for Aspiring MVNOs

List of Exhibits:

Germany and the UK Top Pyramid's MVNO Suitability Ranking

Five Forces Impacting an MVNO New Entrant

MVNO Suitability Ranking Approach

Pyramid's MVNO Suitability Ranking

Mobile Revenues in Germany, 1997-2006

Mobile Network Operators in Germany, At a Glance

Mobile Revenues in the UK, 1997-2006

Mobile Network Operators in the UK, At a Glance

Virgin Is the Fastest-Growing Mobile Provider in the UK

Virgin Bucks the Growth Trend

Virgin Mobile Phone Distribution

Virgin is Price Competitive in the UK

Virgin Users in the UK

Mobile Revenues in Italy, 1997-2006

Mobile Network Operators in Italy, At a Glance

Companies Mentioned:

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